Zhang Bowen

Zhang Bowen

Shenzhen University - Shenzhen / China
Business & Management / Strategic Management
AD Scientific Index ID: 5282448
深圳大学
person_outline Zhang Bowen's MOST POPULAR ARTICLES
1-) Gendering Jiang Shanjiao: Chinese feminist resistance on Weibo during the COVID-19 lockdownSX Yang, B ZhangInternational Feminist Journal of Politics 23 (4), 650-655, 2021132021
2-) From digital museuming to on-site visiting: The mediation of cultural identity and perceived valueY Deng, X Zhang, B Zhang, B Zhang, J QinFrontiers in Psychology 14, 1111917, 2023102023
3-) The influence of foreign direct investment on the urban–rural income gap: Evidence from ChinaY Song, Y Zhang, Y Wang, B Zhang, J SuKybernetes 51 (1), 466-484, 2022112022
4-) Thirty years and “I\'m still Lovin’it!”: brand perceptions of McDonald\'s among generation Y and generation Z consumers in ChinaB Zhang, FJ Mulhern, Y Wu, M Xu, W Wang, L GaoAsia Pacific Journal of Marketing and Logistics 34 (5), 906-921, 2022102022
5-) Bridging the language barrier: a Chinese place branding literature review from 1996 to 2018Y Wu, B Zhang, D WangPlace Branding and Public Diplomacy 17, 140-154, 202152021