Zhen Zhu

Suffolk University - Boston / United States

Business & Management / Marketing

AD Scientific Index ID: 1672728

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Zhen Zhu's MOST POPULAR ARTICLES

1-) Fix It or Leave It? Customer Recovery from Self-Service Technology Failures.Z Zhu, C Nakata, K Sivakumar, D GrewalJournal of Retailing 89 (1), 15-29, 20132492013

2-) Self-service Technology Effectiveness: The Role Design Features and Individual TraitsZ Zhu, C Nakata, K Sivakumar, D GrewalJournal of the Academy of Marketing Science 35 (4), 492-507, 20072252007

3-) Reexamining the Link Between Customer Orientation And Business Performance: The Role of Information Systems.Z Zhu, C NakataJournal of Marketing Theory & Practice 15 (3), 187-203, 20071852007

4-) A Mathematical Model of Service Failure and Recovery Strategy.Z Zhu, K Sivakumar, A ParasuramanDecision Sciences 35 (3), 493-525, 20041452004

5-) The Complex Contribution of Information Technology Capability to Business Performance.C Nakata, Z Zhu, M KraimerJournal of Managerial Issues 20 (4), 485-506, 20081442008

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