Zheng Shen

Zheng Shen

Zhejiang SCI-TECH University - Hangzhou / China
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5282463
浙江理工大学
person_outline Zheng Shen's MOST POPULAR ARTICLES
1-) A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers Journal of Research in Interactive Marketing 15 (2), 181-199, 2021
2-) Mining sustainable fashion e-commerce: Social media texts and consumer behaviors Electronic Commerce Research 23 (2), 949-971, 2023
3-) Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram Humanities and Social Sciences Communications 11 (1), 1-14, 2024
4-) Platform or content strategy? Exploring engagement with brand posts on different social media platforms Sage Open 13 (4), 21582440231219096, 2023
5-) Developing a digital artifact for the sustainable presentation of marketing research results Sustainability 11 (23), 6554, 2019