Zhenzhen Zhao

Zhenzhen Zhao

SKEMA Business School (Université Côte d'Azur) - Lille / France
Business & Management / Marketing
AD Scientific Index ID: 5275326
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person_outline Zhenzhen Zhao's MOST POPULAR ARTICLES
1-) Designing branded mobile apps: Fundamentals and recommendations Business Horizons 58 (3), 305-315, 2015
2-) Can people experience romantic love for artificial intelligence? An empirical study of intelligent assistants Information & Management 59 (2), 103595, 2022
3-) Viral promotional advergames: How intrinsic playfulness and the extrinsic value of prizes elicit behavioral responses Journal of interactive marketing 41 (1), 94-103, 2018
4-) When is brand content shared on Facebook? A field study on online Word-of-Mouth International Journal of Market Research 61 (3), 287-301, 2019
5-) What affects creative performance in idea co-creation: competitive, cooperative or coopetitive climate? International Journal of Innovation Management 20 (04), 1640002, 2016