Zhixian (George) Yi (易治贤)

Zhixian (George) Yi (易治贤)

Charles Sturt University - Bathurst / Australia
Engineering & Technology / Electrical & Information Engineering
AD Scientific Index ID: 114593
person_outline Zhixian (George) Yi (易治贤)'s MOST POPULAR ARTICLES
1-) Effective techniques for the promotion of library services and resourcesZ YiInformation Research: An International Electronic Journal 21 (1), 20161072016
2-) International student perceptions of information needs and useZ YiThe Journal of Academic Librarianship 33 (6), 666-673, 20071072007
3-) Market Segmentation, Targeting and PositioningZ YiMarketing Services and Resources in Information Organizations, 39-48, 201882*2018
4-) Australian academic librarians\' perceptions of effective Web 2.0 tools used to market services and resourcesZ YiThe Journal of Academic Librarianship 40 (3/4), 220-227, 2014482014
5-) Marketing services and resources in information organizationsZ YiCambridge, MA, USA: Elsevier Publisher, 2018382018