Zhiyong Yang

Zhiyong Yang

University of North Carolina at Greensboro - Greensboro / United States
Business & Management / Marketing
AD Scientific Index ID: 1454477
person_outline Zhiyong Yang's MOST POPULAR ARTICLES
1-) Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequencesM Laroche, Z Yang, GHG McDougall, J BergeronJournal of retailing 81 (4), 251-267, 20055612005
2-) Exploring how intangibility affects perceived riskM Laroche, GHG McDougall, J Bergeron, Z YangJournal of Service research 6 (4), 373-389, 20045052004
3-) A proposed model of online consumer behavior: Assessing the role of genderMO Richard, JC Chebat, Z Yang, S PutrevuJournal of Business research 63 (9-10), 926-934, 20103422010
4-) Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implicationsL Zhou, Z Yang, MK HuiJournal of the academy of marketing science 38, 202-218, 20103992010
5-) Consumer adoption of new products: Independent versus interdependent self-perspectivesZ Ma, Z Yang, M MouraliJournal of Marketing 78 (2), 101-117, 20142202014