Zhuping Liu

CUNY Baruch College - New York / United States

Business & Management / Marketing

AD Scientific Index ID: 5703797

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Zhuping Liu's MOST POPULAR ARTICLES

1-) Attack and defend: the role of targeting in a distribution channelJ Zhang, Z Liu, W ZhongMarketing Letters 27, 375-386, 2016192016

2-) Mining potentially more interesting association rules with fuzzy interest measureWM Ma, K Wang, ZP LiuSoft Computing 15, 1173-1182, 2011142011

3-) Flirting with the enemy: online competitor referral and entry-deterrenceJ Zhang, Z Liu, RS RaoQuantitative Marketing and Economics 16, 209-249, 2018112018

4-) Modeling the impact of partial information sharing in a three-echelon supply chainZ Liu, Q Zhao, S Wang, J ShiAsia-Pacific Journal of Operational Research 30 (05), 1350020, 2013112013

5-) Dynamics and peer effects of brand revenue in college sportsZ Liu, JA Duan, V MahajanInternational Journal of Research in Marketing 37 (4), 756-771, 2020102020

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