Ziv Carmon

Ziv Carmon

INSEAD Business School - Fontainebleau / France
Business & Management / Marketing
AD Scientific Index ID: 906758
INSEAD Ecole de Commerce
person_outline Ziv Carmon's MOST POPULAR ARTICLES
1-) Placebo effects of marketing actions: Consumers may get what they pay forB Shiv, Z Carmon, DanJournal of marketing Research 42 (4), 383-393, 20057972005
2-) Focusing on the forgone: How value can appear so different to buyers and sellersZ Carmon, D ArielyJournal of consumer research 27 (3), 360-370, 20007772000
3-) Commercial features of placebo and therapeuticRL Waber, B Shiv, Z CarmonJAMA: Journal of the American Medical Association 299 (9), 1016-7, 20085692008
4-) Option attachment: When deliberating makes choosing feel like losingZ Carmon, K Wertenbroch, M ZeelenbergJournal of Consumer Research 30 (1), 15-29, 20035642003
5-) Consumer control and empowerment: a primerL Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ...Marketing Letters 13 (3), 297-305, 20025572002