Zoey Chen

Zoey Chen

University of Miami - Coral Gables / United States
Business & Management / Marketing
AD Scientific Index ID: 1296575
person_outline Zoey Chen's MOST POPULAR ARTICLES
1-) Temporal contiguity and negativity bias in the impact of online word of mouthZ Chen, NH LurieJournal of Marketing Research 50 (4), 463-476, 20134992013
2-) When, why, and how controversy causes conversationZ Chen, J BergerJournal of Consumer Research 40 (3), 580-593, 20132332013
3-) Social acceptance and word of mouth: How the motive to belong leads to divergent WOM with strangers and friendsZ ChenJournal of Consumer Research 44 (3), 613-632, 20171272017
4-) Psychology of word of mouth marketingZ Chen, M YuanCurrent opinion in psychology 31, 7-10, 20201242020
5-) How content acquisition method affects word of mouthZ Chen, J BergerJournal of Consumer Research 43 (1), 86-102, 20161082016