Zofija Tupikovskaja-Omovie

Zofija Tupikovskaja-Omovie

Manchester Metropolitan University - Manchester / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5704730
person_outline Zofija Tupikovskaja-Omovie's MOST POPULAR ARTICLES
1-) Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retailZ Tupikovskaja-Omovie, D TylerInternational Journal of Information Management 59, 102294, 2021432021
2-) Clustering consumers\' shopping journeys: eye tracking fashion m-retailZ Tupikovskaja-Omovie, D TylerJournal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020432020
3-) Experienced versus inexperienced mobile users: eye tracking fashion consumers’ shopping behaviour on smartphonesZ Tupikovskaja-Omovie, DJ TylerInternational Journal of Fashion Design, Technology and Education 15 (2 …, 2022162022
4-) Mobile consumer shopping journey in fashion retail: eye tracking mobile apps and websitesZ Tupikovskaja-Omovie, D TylerProceedings of the 2018 ACM Symposium on Eye Tracking Research …, 2018152018
5-) Mobile App versus Website: A Comparative Eye-Tracking Case Study of TopshopZ Tupikovskaja-Omovie, D Tyler, S Dhanapala, S Hayes132015