Zohre Kazemi|zohre kazemi

Zohre Kazemi|zohre kazemi

Alzahra University - Tehran / Iran
Business & Management / Marketing
AD Scientific Index ID: 5218305
دانشگاه الزهرا
person_outline Zohre Kazemi|zohre kazemi's MOST POPULAR ARTICLES
1-) Ranking factors affecting sustainable competitive advantage from the business intelligence perspective: Using content analysis and F-TOPSISA Kazemi, Z Kazemi, H Heshmat, J Nazarian-Jashnabadi, H TomáškováJournal of Soft Computing and Decision Analytics 2 (1), 39-53, 2024102024
2-) Investigating determinants of brand equity in mobile commerceMJ Pour, Z KazemiInternational Journal of Business Innovation and Research 22 (2), 243-261, 2020102020
3-) Understanding customer attitude toward advergames: an extended TAM approachM Jami Pour, Z Kazemi, H MoeiniArts and the Market 13 (2), 94-116, 202332023
4-) Analysis on Consumer Behaviour of Women CosmeticsZ Kazemi, H Moeini, H ZakeriniaCommercial Surveys 18 (105), 43-56, 202132021
5-) Identify the drivers of the success of knowledge-based companies with an emphasis on the role of business intelligenceM Fallah, Z KazemiCommercial Strategies 16 (14), 72-57, 202022020