Zoran Krupka

University of Zagreb - Zagreb / Croatia

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AD Scientific Index ID: 6060952

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Zoran Krupka's MOST POPULAR ARTICLES

1-) Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food productD Ozretic-Dosen, V Skare, Z KrupkaJournal of Business Research 60 (2), 130-136, 20071922007

2-) Osnove međunarodog marketingaJ Previšić, Đ Ozretić Došen832000

3-) Impact of perceived brand name origin on fashion brand’s perceived luxuryZ Krupka, D Ozretic-Dosen, J PrevisicActa Polytechnica Hungarica 11 (3), 153-166, 2014462014

4-) Are consumers always greener on the other side of the fence? Factors that influence green purchase intentions–the context of croatian and swedish consumersB Dropulić, Z KrupkaMarket-Tržište 32 (Special Issue), 99-113, 2020302020

5-) Osnove marketingaT Vranešević, Đ Ozretić Došen, J Pavičić, S Piri Rajh, D Sinčić Ćorić, ...Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2021

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