Zulkarnian Ahmad

Zulkarnian Ahmad

Universiti Kuala Lumpur - Kuala Lumpur / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 4938704
University of Kuala Lumpur
person_outline Zulkarnian Ahmad's MOST POPULAR ARTICLES
1-) Study of purchase intention towards skin care products based on brand awareness and brand associationMF Shamsudin, S Hassan, MF Ishak, Z AhmadInnovare Academics Sciences Pvt. Ltd, 2020232020
2-) The predictors of sports tourism involvement in Malaysia: An extreme sport overviewAH Ahmad, A Ibrahim, ZH Ahmad, R MasriHumanities & Social Sciences Reviews 7 (2), 449-453, 2019132019
3-) Gender stereotype in toy advertisements on social networking sitesNJ Azmi, I Hassan, R Ab Rashid, Z Ahmad, N Azira Aziz, Q Yahaya NasidiOnline Journal of Communication and Media Technologies, 202182021
4-) Does social media engagement moderate brand engagement and brand loyalty? Evidence from young consumers of Malaysian modest fashion industryZ Ahmad, AS Menon, C Mason, MF Shamsudin, I SentosaInternational Journal of Psychosocial Rehabilitation 24 (2), 2500-2508, 2020152020
5-) Religious and Socioeconomic Implications of Islamic Insurance: ANA Rahman, ZA Osman, NS Ani, Z AhmadInternational Journal of Financial Research 10 (5), 2019102019