Subject Rankings
Norway Business & Management / Marketing Subject Rankings 2025
AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 21, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Marketing
Service
CX
Customer Experience
Service Innovation
Metrics
H-Index
i10 Index
Citation Counts
68
134
33,266
* Total H IndexRankings
Ranking Based On Selection
:2
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
65
108
14,502
* Total H IndexRankings
Ranking Based On Selection
:3
Marketing
Metrics
H-Index
i10 Index
Citation Counts
52
83
10,686
* Total H IndexRankings
Ranking Based On Selection
:4
Metrics
H-Index
i10 Index
Citation Counts
42
73
10,238
* Total H IndexRankings
Ranking Based On Selection
:5
Marketing
International Business
Innovation
Metrics
H-Index
i10 Index
Citation Counts
39
58
7,775
* Total H IndexRankings
Ranking Based On Selection
:6
Quantitative Methods
Evolutionary Psychology
Consumer Behaviour
Metrics
H-Index
i10 Index
Citation Counts
39
60
7,122
* Total H IndexRankings
Ranking Based On Selection
:7
social influence
field experiments
nonverbal cues
individual differences
consumer psychology
Metrics
H-Index
i10 Index
Citation Counts
38
90
4,763
* Total H IndexRankings
Ranking Based On Selection
:8
Service Innovation
Consumer Behavior
Innovation
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
36
59
10,017
* Total H IndexRankings
Ranking Based On Selection
:9
Marketing theory
Value co-creation
Digitalization
Service Recovery
Metrics
H-Index
i10 Index
Citation Counts
29
53
7,577
* Total H IndexRankings
Ranking Based On Selection
:10
Consumer demand
Experimental economics
Food
Health
Metrics
H-Index
i10 Index
Citation Counts
28
47
2,859
* Total H IndexRankings
Ranking Based On Selection
:11
Metrics
H-Index
i10 Index
Citation Counts
26
36
4,894
* Total H IndexRankings
Ranking Based On Selection
:12
Digital Marketing
Human-Computer Interaction
Consumer Research
Economic Psychlogy
Behavioral Economics
Metrics
H-Index
i10 Index
Citation Counts
25
47
2,361
* Total H IndexRankings
Ranking Based On Selection
:13
Air transport
Airports
Tourism
Marketing
Accessibility
Metrics
H-Index
i10 Index
Citation Counts
25
39
2,023
* Total H IndexRankings
Ranking Based On Selection
:14
innovation
creativity
emotions
design
Metrics
H-Index
i10 Index
Citation Counts
24
32
2,287
* Total H IndexRankings
Ranking Based On Selection
:15
Consumer Behavior
Service Innovation
Consumer Psychology
Technology Adoption
Metrics
H-Index
i10 Index
Citation Counts
24
33
6,647
* Total H IndexRankings
Ranking Based On Selection
:16
Consumer Research
Metrics
H-Index
i10 Index
Citation Counts
22
27
1,556
* Total H IndexRankings
Ranking Based On Selection
:17
Digital platforms
Social media
Mobile apps
Generative AI
Metrics
H-Index
i10 Index
Citation Counts
22
24
2,734
* Total H IndexRankings
Ranking Based On Selection
:18
popular culture
fan tourism
service encounters
marketing
destination development
Metrics
H-Index
i10 Index
Citation Counts
22
31
2,037
* Total H IndexRankings
Ranking Based On Selection
:19
seafood marketing
trade fairs
trade shows
local food
shopping motivation
Metrics
H-Index
i10 Index
Citation Counts
21
24
2,482
* Total H IndexRankings
Ranking Based On Selection
:20
Marketing
research methods
data analysis
Metrics
H-Index
i10 Index
Citation Counts
20
26
1,320
* Total H IndexRankings
Ranking Based On Selection
:21
marketing
Metrics
H-Index
i10 Index
Citation Counts
19
25
4,641
* Total H IndexRankings
Ranking Based On Selection
:22
innovation
green marketing
sponsorship
decision making
Metrics
H-Index
i10 Index
Citation Counts
19
29
2,975
* Total H IndexRankings
Ranking Based On Selection
:23
Marketing strategy and management
Metrics
H-Index
i10 Index
Citation Counts
19
23
8,537
* Total H IndexRankings
Ranking Based On Selection
:24
international marketing
Metrics
H-Index
i10 Index
Citation Counts
19
26
2,613
* Total H IndexRankings
Ranking Based On Selection
:25
Consumer theory
sociology
food
Metrics
H-Index
i10 Index
Citation Counts
19
33
2,130
Anders Gustafsson
Metrics
H-Index
i10-Index
Citation Counts
68
134
33,266
Marketing
Service
CX
Customer Experience
Service Innovation
Puneet Kaur
University of Bergen
Bergen, Norway
Metrics
H-Index
i10-Index
Citation Counts
65
108
14,502
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Svein Ottar Olsen
University of Tromso
Tromsø,, Norway
Metrics
H-Index
i10-Index
Citation Counts
52
83
10,686
Luk Warlop
Metrics
H-Index
i10-Index
Citation Counts
42
73
10,238
Carlos Mp Sousa
Molde University College
Molde, Norway
Metrics
H-Index
i10-Index
Citation Counts
39
58
7,775
Marketing
International Business
Innovation
Mehmet Mehmetoglu
Metrics
H-Index
i10-Index
Citation Counts
39
60
7,122
Quantitative Methods
Evolutionary Psychology
Consumer Behaviour
Tobias Otterbring
University of Agder
Kristiansand, Norway
Metrics
H-Index
i10-Index
Citation Counts
38
90
4,763
social influence
field experiments
nonverbal cues
individual differences
consumer psychology
Per Egil Pedersen
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10-Index
Citation Counts
36
59
10,017
Service Innovation
Consumer Behavior
Innovation
Digital Marketing
Bård Tronvoll
Inland Norway University of Applied Sciences
Lillehammer, Norway
Metrics
H-Index
i10-Index
Citation Counts
29
53
7,577
Marketing theory
Value co-creation
Digitalization
Service Recovery
Kyrre Rickertsen
Metrics
H-Index
i10-Index
Citation Counts
28
47
2,859
Consumer demand
Experimental economics
Food
Health
Magne Supphellen
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10-Index
Citation Counts
26
36
4,894
Asle Fagerstrøm
Høyskolen Kristiania
Oslo, Norway
Metrics
H-Index
i10-Index
Citation Counts
25
47
2,361
Digital Marketing
Human-Computer Interaction
Consumer Research
Economic Psychlogy
Behavioral Economics
Nigel Halpern
Høyskolen Kristiania
Oslo, Norway
Metrics
H-Index
i10-Index
Citation Counts
25
39
2,023
Air transport
Airports
Tourism
Marketing
Accessibility
Maria Sääksjärvi
Metrics
H-Index
i10-Index
Citation Counts
24
32
2,287
innovation
creativity
emotions
design
Helge Thorbjørnsen
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10-Index
Citation Counts
24
33
6,647
Consumer Behavior
Service Innovation
Consumer Psychology
Technology Adoption
Themistoklis Altintzoglou
Metrics
H-Index
i10-Index
Citation Counts
22
27
1,556
Wondwesen Tafesse
University of Tromso
Tromsø,, Norway
Metrics
H-Index
i10-Index
Citation Counts
22
24
2,734
Digital platforms
Social media
Mobile apps
Generative AI
Christine Lundberg
University of Stavanger
Stavanger, Norway
Metrics
H-Index
i10-Index
Citation Counts
22
31
2,037
popular culture
fan tourism
service encounters
marketing
destination development
Kåre Skallerud
University of Tromso
Tromsø,, Norway
Metrics
H-Index
i10-Index
Citation Counts
21
24
2,482
seafood marketing
trade fairs
trade shows
local food
shopping motivation
Marketing
research methods
data analysis
Line Lervik Olsen
Metrics
H-Index
i10-Index
Citation Counts
19
25
4,641
Erik L Olson
Metrics
H-Index
i10-Index
Citation Counts
19
29
2,975
innovation
green marketing
sponsorship
decision making
Fred Selnes
Metrics
H-Index
i10-Index
Citation Counts
19
23
8,537
Carl Arthur Solberg
Metrics
H-Index
i10-Index
Citation Counts
19
26
2,613
Annechen Bahr Bugge
Metrics
H-Index
i10-Index
Citation Counts
19
33
2,130