AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Dec 18, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.898) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection: 26
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Metrics
H-Index
i10 Index
Citation Counts
92
251
90,383
* Total H IndexRankings
Ranking Based On Selection: 27
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
Metrics
H-Index
i10 Index
Citation Counts
91
274
29,506
* Total H IndexRankings
Ranking Based On Selection: 28
Branding
Global Marketing
Marketing Strategy
Leadership
Metrics
H-Index
i10 Index
Citation Counts
91
137
70,845
* Total H IndexRankings
Ranking Based On Selection: 29
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
Metrics
H-Index
i10 Index
Citation Counts
91
209
35,641
* Total H IndexRankings
Ranking Based On Selection: 30
marketing
services marketing
service management
Metrics
H-Index
i10 Index
Citation Counts
90
244
312,576
* Total H IndexRankings
Ranking Based On Selection: 31
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Metrics
H-Index
i10 Index
Citation Counts
89
177
25,727
* Total H IndexRankings
Ranking Based On Selection: 32
marketing
tourism
consumer psychology
B2B marketing
advertising
Metrics
H-Index
i10 Index
Citation Counts
87
346
38,795
* Total H IndexRankings
Ranking Based On Selection: 33
digital business
omni-channel
customer experience
big data
sustainability
Metrics
H-Index
i10 Index
Citation Counts
85
146
59,005
* Total H IndexRankings
Ranking Based On Selection: 34
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Metrics
H-Index
i10 Index
Citation Counts
85
217
35,153
* Total H IndexRankings
Ranking Based On Selection: 35
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Metrics
H-Index
i10 Index
Citation Counts
84
221
17,912
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* Total H IndexRankings
Ranking Based On Selection: 36
Marketing
innovation
supply chains
services
Metrics
H-Index
i10 Index
Citation Counts
84
183
93,230
* Total H IndexRankings
Ranking Based On Selection: 37
marketing
management information systems
marketing strategy
brands
Metrics
H-Index
i10 Index
Citation Counts
83
300
35,798
* Total H IndexRankings
Ranking Based On Selection: 38
Nucleon decay
Neutrino physics
Detectors
Metrics
H-Index
i10 Index
Citation Counts
82
919
40,068
* Total H IndexRankings
Ranking Based On Selection: 39
Supply Chain Management
Metrics
H-Index
i10 Index
Citation Counts
82
169
67,821
* Total H IndexRankings
Ranking Based On Selection: 40
Forecasting
advertising
survey research
marketing
peer review
Metrics
H-Index
i10 Index
Citation Counts
80
173
50,759
* Total H IndexRankings
Ranking Based On Selection: 41
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
Metrics
H-Index
i10 Index
Citation Counts
79
135
22,307
* Total H IndexRankings
Ranking Based On Selection: 42
consumer decision-making
perceived value
personal values
Metrics
H-Index
i10 Index
Citation Counts
79
199
41,270
* Total H IndexRankings
Ranking Based On Selection: 43
Services Marketing
Metrics
H-Index
i10 Index
Citation Counts
79
129
28,570
* Total H IndexRankings
Ranking Based On Selection: 44
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Metrics
H-Index
i10 Index
Citation Counts
78
298
23,283
* Total H IndexRankings
Ranking Based On Selection: 45
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Metrics
H-Index
i10 Index
Citation Counts
78
151
33,878
* Total H IndexRankings
Ranking Based On Selection: 46
marketing
consumer behavior
statistics
psychology
research methodology
Metrics
H-Index
i10 Index
Citation Counts
78
231
104,497
* Total H IndexRankings
Ranking Based On Selection: 47
phycology
algal biotechnology
ecology
algae culture
commercialisation
Metrics
H-Index
i10 Index
Citation Counts
78
155
24,545
* Total H IndexRankings
Ranking Based On Selection: 48
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Metrics
H-Index
i10 Index
Citation Counts
76
136
94,799
* Total H IndexRankings
Ranking Based On Selection: 49
Marketing
Metrics
H-Index
i10 Index
Citation Counts
75
144
20,800
* Total H IndexRankings
Ranking Based On Selection: 50
Environmental Psychology
Conservation
Social Psychology
Data Analytics
Metrics
H-Index
i10 Index
Citation Counts
74
120
44,957
Morris B Holbrook
Columbia University New York
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
92
251
90,383
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Sara Dolnicar
University of Queensland
St Lucia, Australia
Metrics
H-Index
i10-Index
Citation Counts
91
274
29,506
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
Jan Benedict EM Steenkamp
University of North Carolina Chapel Hill
Chapel Hill, United States
Metrics
H-Index
i10-Index
Citation Counts
91
137
70,845
Branding
Global Marketing
Marketing Strategy
Leadership
Michel Wedel
University of Maryland
College Park, United States
Metrics
H-Index
i10-Index
Citation Counts
91
209
35,641
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
Valarie Zeithaml
University of North Carolina Chapel Hill
Chapel Hill, United States
Metrics
H-Index
i10-Index
Citation Counts
90
244
312,576
marketing
services marketing
service management
Osman Mübin Karatepe
Metrics
H-Index
i10-Index
Citation Counts
89
177
25,727
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Arch Woodside
Boston College
Chestnut Hill, United States
Metrics
H-Index
i10-Index
Citation Counts
87
346
38,795
marketing
tourism
consumer psychology
B2B marketing
advertising
Pc Verhoef
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
85
146
59,005
digital business
omni-channel
customer experience
big data
sustainability
Michel Laroche
Concordia University Montréal
Montreal, Canada
Metrics
H-Index
i10-Index
Citation Counts
85
217
35,153
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Hapzi Ali
Metrics
H-Index
i10-Index
Citation Counts
84
221
17,912
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Enroll all your faculty members with discounted institutional membership to showcase your institution's academic strength to the world in the best way possible – join now and achieve results fast!
Robert F Lusch
University of Arizona
Tucson, United States
Metrics
H-Index
i10-Index
Citation Counts
84
183
93,230
Marketing
innovation
supply chains
services
Leyland Pitt
Simon Fraser University
Burnaby, Canada
Metrics
H-Index
i10-Index
Citation Counts
83
300
35,798
marketing
management information systems
marketing strategy
brands
Praveen Kumar
Metrics
H-Index
i10-Index
Citation Counts
82
919
40,068
Nucleon decay
Neutrino physics
Detectors
Martin Christopher
Cranfield University
Cranfield, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
82
169
67,821
J Scott Armstrong
University of Pennsylvania
Philadelphia, United States
Metrics
H-Index
i10-Index
Citation Counts
80
173
50,759
Forecasting
advertising
survey research
marketing
peer review
Daniel Funk
Temple University
Philadelphia, United States
Metrics
H-Index
i10-Index
Citation Counts
79
135
22,307
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
Geoffrey Soutar
University of Western Australia
Crawley, Australia
Metrics
H-Index
i10-Index
Citation Counts
79
199
41,270
consumer decision-making
perceived value
personal values
Lloyd C. Harris
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
79
129
28,570
Demetris Vrontis
University of Nicosia
Nicosia, Cyprus
Metrics
H-Index
i10-Index
Citation Counts
78
298
23,283
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Carlos Flavián
Universidad de Zaragoza
Zaragoza, Spain
Metrics
H-Index
i10-Index
Citation Counts
78
151
33,878
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Naresh Malhotra
Metrics
H-Index
i10-Index
Citation Counts
78
231
104,497
marketing
consumer behavior
statistics
psychology
research methodology
Michael Borowitzka
Murdoch University
Murdoch, Australia
Metrics
H-Index
i10-Index
Citation Counts
78
155
24,545
phycology
algal biotechnology
ecology
algae culture
commercialisation
Stephen Vargo
University of Hawaii System
Honolulu, United States
Metrics
H-Index
i10-Index
Citation Counts
76
136
94,799
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Pradeep Chintagunta
Metrics
H-Index
i10-Index
Citation Counts
75
144
20,800
Wesley Schultz
California State University San Marcos
San Marcos, United States
Metrics
H-Index
i10-Index
Citation Counts
74
120
44,957
Environmental Psychology
Conservation
Social Psychology
Data Analytics