AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 21, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Metrics
H-Index
i10 Index
Citation Counts
176
911
172,146
* Total H IndexRankings
Ranking Based On Selection
:2
Marketing
Management
social psychology
statistics
neuroscience
Metrics
H-Index
i10 Index
Citation Counts
140
331
238,053
* Total H IndexRankings
Ranking Based On Selection
:3
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Metrics
H-Index
i10 Index
Citation Counts
133
558
504,607
* Total H IndexRankings
Ranking Based On Selection
:4
marketing
forecasting
economics
Metrics
H-Index
i10 Index
Citation Counts
121
516
69,764
* Total H IndexRankings
Ranking Based On Selection
:5
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Metrics
H-Index
i10 Index
Citation Counts
115
306
175,482
* Total H IndexRankings
Ranking Based On Selection
:6
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Metrics
H-Index
i10 Index
Citation Counts
113
290
261,439
* Total H IndexRankings
Ranking Based On Selection
:7
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
111
237
100,182
* Total H IndexRankings
Ranking Based On Selection
:8
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Metrics
H-Index
i10 Index
Citation Counts
108
245
141,894
* Total H IndexRankings
Ranking Based On Selection
:9
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Metrics
H-Index
i10 Index
Citation Counts
108
254
64,557
* Total H IndexRankings
Ranking Based On Selection
:10
Marketing
Marketing Research
Customer Relationship Management
Metrics
H-Index
i10 Index
Citation Counts
106
184
67,067
* Total H IndexRankings
Ranking Based On Selection
:11
market impact
physics
particle physics
information
incentives
Metrics
H-Index
i10 Index
Citation Counts
105
281
36,961
* Total H IndexRankings
Ranking Based On Selection
:12
Services Marketing and Management
Metrics
H-Index
i10 Index
Citation Counts
102
257
52,339
* Total H IndexRankings
Ranking Based On Selection
:13
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Metrics
H-Index
i10 Index
Citation Counts
102
236
62,601
* Total H IndexRankings
Ranking Based On Selection
:14
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Metrics
H-Index
i10 Index
Citation Counts
101
187
257,931
* Total H IndexRankings
Ranking Based On Selection
:15
Services Marketing
Service Quality
Technology & Service
Metrics
H-Index
i10 Index
Citation Counts
101
232
260,233
* Total H IndexRankings
Ranking Based On Selection
:16
consumer electronics
computer vision
biometrics
deep learning
edge computing
Metrics
H-Index
i10 Index
Citation Counts
101
371
27,526
* Total H IndexRankings
Ranking Based On Selection
:17
services marketing
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
100
283
38,625
* Total H IndexRankings
Ranking Based On Selection
:18
consumer behaviour
marketing
food science
Metrics
H-Index
i10 Index
Citation Counts
99
324
41,540
* Total H IndexRankings
Ranking Based On Selection
:19
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
96
177
49,943
* Total H IndexRankings
Ranking Based On Selection
:20
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Metrics
H-Index
i10 Index
Citation Counts
96
927
67,746
* Total H IndexRankings
Ranking Based On Selection
:21
Marketing
Metrics
H-Index
i10 Index
Citation Counts
96
193
44,541
* Total H IndexRankings
Ranking Based On Selection
:22
Marketing
Competition
Strategy
Macromarketing
Ethics
Metrics
H-Index
i10 Index
Citation Counts
96
194
91,508
* Total H IndexRankings
Ranking Based On Selection
:23
International Marketing
Measurement Theory
Quantitative Methods
Metrics
H-Index
i10 Index
Citation Counts
95
177
59,011
* Total H IndexRankings
Ranking Based On Selection
:24
New Product Diffusion
Marketing Strategy
Marketing Research
Metrics
H-Index
i10 Index
Citation Counts
95
166
42,587
* Total H IndexRankings
Ranking Based On Selection
:25
Marketing
Metrics
H-Index
i10 Index
Citation Counts
92
177
122,638
Adrian Bauman
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
176
911
172,146
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
R Bagozzi
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
140
331
238,053
Marketing
Management
social psychology
statistics
neuroscience
Joseph F Hair Jr
Metrics
H-Index
i10-Index
Citation Counts
133
558
504,607
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
J Holton Wilson
Central Michigan University
Mount Pleasant, United States
Metrics
H-Index
i10-Index
Citation Counts
121
516
69,764
Jordan Louviere
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
115
306
175,482
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Leonard Berry
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
113
290
261,439
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Dhruv Grewal
Babson College
Babson Park, United States
Metrics
H-Index
i10-Index
Citation Counts
111
237
100,182
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
G Tomas M Hult
Michigan State University
East Lansing, United States
Metrics
H-Index
i10-Index
Citation Counts
108
245
141,894
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Roger J Calantone
Michigan State University
East Lansing, United States
Metrics
H-Index
i10-Index
Citation Counts
108
254
64,557
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
V Kumar
Indian School of Business Hyderabad
Haydarabad, India
Metrics
H-Index
i10-Index
Citation Counts
106
184
67,067
Marketing
Marketing Research
Customer Relationship Management
Bruce Knuteson
Metrics
H-Index
i10-Index
Citation Counts
105
281
36,961
market impact
physics
particle physics
information
incentives
Ko De Ruyter
King's College London
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
102
257
52,339
S Tamer Cavusgil
Georgia State University
Atlanta, United States
Metrics
H-Index
i10-Index
Citation Counts
102
236
62,601
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
Metrics
H-Index
i10-Index
Citation Counts
101
187
257,931
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
A Parasuraman
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
101
232
260,233
Services Marketing
Service Quality
Technology & Service
Peter Corcoran
Metrics
H-Index
i10-Index
Citation Counts
101
371
27,526
consumer electronics
computer vision
biometrics
deep learning
edge computing
Anna S Mattila
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10-Index
Citation Counts
100
283
38,625
services marketing
consumer behavior
Klaus G Grunert
Aarhus University
Aarhus, Denmark
Metrics
H-Index
i10-Index
Citation Counts
99
324
41,540
consumer behaviour
marketing
food science
Jochen Wirtz
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10-Index
Citation Counts
96
177
49,943
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Tung Lung Steven Chang
Long Island University
Brooklyn, United States
Metrics
H-Index
i10-Index
Citation Counts
96
927
67,746
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Ronald Goldsmith
Florida State University
Tallahassee, United States
Metrics
H-Index
i10-Index
Citation Counts
96
193
44,541
Shelby D Hunt
Texas Tech University
Lubbock, United States
Metrics
H-Index
i10-Index
Citation Counts
96
194
91,508
Marketing
Competition
Strategy
Macromarketing
Ethics
Adamantios Diamantopoulos
Universität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
95
177
59,011
International Marketing
Measurement Theory
Quantitative Methods
Vijay Mahajan
Metrics
H-Index
i10-Index
Citation Counts
95
166
42,587
New Product Diffusion
Marketing Strategy
Marketing Research
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
92
177
122,638