The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 02, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 51
Marketing
customer experience
customer journey
consumer journey
service-dominant logic
Metrics
H-Index
i10 Index
Citation Counts
11
11
1,522
* Total H IndexRankings
Ranking Based On Selection: 52
Metrics
H-Index
i10 Index
Citation Counts
10
10
427
* Total H IndexRankings
Ranking Based On Selection: 53
Marketing
Metrics
H-Index
i10 Index
Citation Counts
10
10
1,013
* Total H IndexRankings
Ranking Based On Selection: 54
Application > Theory
Metrics
H-Index
i10 Index
Citation Counts
10
11
203
* Total H IndexRankings
Ranking Based On Selection: 55
Humanitarian logistics
services
temporary organizations
qualitative research
mixed-methods
Metrics
H-Index
i10 Index
Citation Counts
9
9
374
* Total H IndexRankings
Ranking Based On Selection: 56
Hybrid work
virtual teams
leadership
team processes
work design
Metrics
H-Index
i10 Index
Citation Counts
9
8
643
* Total H IndexRankings
Ranking Based On Selection: 57
corporate financial reporting
earnings quality
earnings management
conservatism
capital markets
Metrics
H-Index
i10 Index
Citation Counts
9
9
628
* Total H IndexRankings
Ranking Based On Selection: 58
Metrics
H-Index
i10 Index
Citation Counts
8
8
585
* Total H IndexRankings
Ranking Based On Selection: 59
Metrics
H-Index
i10 Index
Citation Counts
8
8
330
* Total H IndexRankings
Ranking Based On Selection: 60
humanitarian logistics
supply chain management
Metrics
H-Index
i10 Index
Citation Counts
8
7
504
* Total H IndexRankings
Ranking Based On Selection: 61
accounting
audit
regulation
translation
Metrics
H-Index
i10 Index
Citation Counts
8
7
402
* Total H IndexRankings
Ranking Based On Selection: 62
Trust
Legitimacy
Social and Sustainable Finance
Crowdfunding
Metrics
H-Index
i10 Index
Citation Counts
8
7
253
* Total H IndexRankings
Ranking Based On Selection: 63
Metrics
H-Index
i10 Index
Citation Counts
8
8
895
* Total H IndexRankings
Ranking Based On Selection: 64
simulation-optimization
transportation
logistics
maritime risk and safety
Metrics
H-Index
i10 Index
Citation Counts
8
7
303
* Total H IndexRankings
Ranking Based On Selection: 65
Metrics
H-Index
i10 Index
Citation Counts
8
8
313
* Total H IndexRankings
Ranking Based On Selection: 66
Service Management
Digital Marketing
Customer Experience Management
Metrics
H-Index
i10 Index
Citation Counts
7
7
846
* Total H IndexRankings
Ranking Based On Selection: 67
Corporate Social Responsibility
Cross-sector partnerships
Nonprofit organizations
Business Ethics
Metrics
H-Index
i10 Index
Citation Counts
7
7
522
* Total H IndexRankings
Ranking Based On Selection: 68
Sustainable Entrepreneurship
International Entrepreneurship
Female Entrepreneurship
Metrics
H-Index
i10 Index
Citation Counts
7
6
557
* Total H IndexRankings
Ranking Based On Selection: 69
Strategic change
strategy-as-practice
sensemaking
narratives
multimodality
Metrics
H-Index
i10 Index
Citation Counts
7
6
559
* Total H IndexRankings
Ranking Based On Selection: 70
Supply Chain Management
Maintenance
Industrial services
Operations management
Design science
Metrics
H-Index
i10 Index
Citation Counts
6
6
207
* Total H IndexRankings
Ranking Based On Selection: 71
Service Marketing
Service Management
Value Creation
Financial Services
Netnography
Metrics
H-Index
i10 Index
Citation Counts
6
5
660
* Total H IndexRankings
Ranking Based On Selection: 72
gender
segregation
intersectionality
equality
diversity
Metrics
H-Index
i10 Index
Citation Counts
6
5
142
* Total H IndexRankings
Ranking Based On Selection: 73
Financial accounting
corporate culture
social capital
ESG
insider trading
Metrics
H-Index
i10 Index
Citation Counts
6
4
129
* Total H IndexRankings
Ranking Based On Selection: 74
Customer
business models
Metrics
H-Index
i10 Index
Citation Counts
6
5
377
* Total H IndexRankings
Ranking Based On Selection: 75
Metrics
H-Index
i10 Index
Citation Counts
6
4
338
Larissa Becker
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
11
11
1,522
Marketing
customer experience
customer journey
consumer journey
service-dominant logic
Yanqing Lin
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
10
10
427
Johanna Frösén
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
10
10
1,013
Andries Heyns
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
10
11
203
Diego Vega
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
9
9
374
Humanitarian logistics
services
temporary organizations
qualitative research
mixed-methods
Emma Nordbäck
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
9
8
643
Hybrid work
virtual teams
leadership
team processes
work design
Henry Jarva
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
9
9
628
corporate financial reporting
earnings quality
earnings management
conservatism
capital markets
Ioanna Falagara Sigala
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
8
8
585
Jesper Haga
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
8
8
330
Sarah Schiffling
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
8
7
504
humanitarian logistics
supply chain management
Jaana Kettunen
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
8
7
402
accounting
audit
regulation
translation
Theresia (Theresa) Harrer
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
8
7
253
Virpi Sorsa
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
8
8
895
Ketki Kulkarni
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
8
7
303
simulation-optimization
transportation
logistics
maritime risk and safety
Martti Mäkinen
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
8
8
313
Robert Ciuchita
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
7
7
846
Service Management
Digital Marketing
Customer Experience Management
Heidi Herlin
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
7
7
522
Corporate Social Responsibility
Cross-sector partnerships
Nonprofit organizations
Business Ethics
Man Yang
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
7
6
557
Sustainable Entrepreneurship
International Entrepreneurship
Female Entrepreneurship
Eva-Lena Lundgren-Henriksson
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
7
6
559
Strategic change
strategy-as-practice
sensemaking
narratives
multimodality
Mikael Öhman
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
6
6
207
Supply Chain Management
Maintenance
Industrial services
Operations management
Design science
Gustav Medberg
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
6
5
660
Service Marketing
Service Management
Value Creation
Financial Services
Netnography
Inkeri Tanhua
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
6
5
142
gender
segregation
intersectionality
equality
diversity
Mansoor Afzali
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
6
4
129
Financial accounting
corporate culture
social capital
ESG
insider trading
Michaela Lipkin
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
6
5
377
Ulla-Maija Mylly
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
6
4
338