Top 100 Scientists
World Business & Management / Marketing Top 100 Scientists 2024
The ranking of “Top 100” scientists is based on total h-index scores. Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, EECA, BRICS, and COMESA based on total h-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, and Social Sciences. According to Total H. BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (829,221 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
* Rankings
World Rank
979
Country Rank
21
Institution Rank :
1
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Metrics
H-Index
i10 Index
Citation
174
906
168,557
* Rankings
World Rank
2,258
Country Rank
1,027
Institution Rank :
14
Marketing
Management
social psychology
statistics
neuroscience
Metrics
H-Index
i10 Index
Citation
140
328
233,074
* Rankings
World Rank
3,064
Country Rank
1,407
Institution Rank :
2
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Metrics
H-Index
i10 Index
Citation
130
535
483,208
* Rankings
World Rank
4,156
Country Rank
1,928
Institution Rank :
1
marketing
forecasting
economics
Metrics
H-Index
i10 Index
Citation
121
510
68,921
* Rankings
World Rank
5,091
Country Rank
186
Institution Rank :
2
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Metrics
H-Index
i10 Index
Citation
115
305
171,929
* Rankings
World Rank
5,407
Country Rank
2,512
Institution Rank :
14
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Metrics
H-Index
i10 Index
Citation
113
285
256,299
* Rankings
World Rank
6,611
Country Rank
3,071
Institution Rank :
2
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
107
233
96,955
* Rankings
World Rank
6,700
Country Rank
3,116
Institution Rank :
17
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Metrics
H-Index
i10 Index
Citation
107
253
63,288
* Rankings
World Rank
6,822
Country Rank
3,166
Institution Rank :
19
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Metrics
H-Index
i10 Index
Citation
106
241
135,963
* Rankings
World Rank
7,113
Country Rank
52
Institution Rank :
1
Marketing
Marketing Research
Customer Relationship Management
Metrics
H-Index
i10 Index
Citation
105
182
65,395
* Rankings
World Rank
7,315
Country Rank
3,387
Institution Rank :
74
market impact
physics
particle physics
information
incentives
Metrics
H-Index
i10 Index
Citation
105
281
36,910
* Rankings
World Rank
8,246
Country Rank
733
Institution Rank :
53
Services Marketing and Management
Metrics
H-Index
i10 Index
Citation
101
254
50,915
* Rankings
World Rank
8,345
Country Rank
3,840
Institution Rank :
3
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Metrics
H-Index
i10 Index
Citation
101
236
61,533
* Rankings
World Rank
8,485
Country Rank
30
Institution Rank :
2
consumer electronics
computer vision
biometrics
deep learning
edge computing
Metrics
H-Index
i10 Index
Citation
101
366
27,316
* Rankings
World Rank
8,518
Country Rank
393
Institution Rank :
1
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Metrics
H-Index
i10 Index
Citation
100
181
241,247
* Rankings
World Rank
8,908
Country Rank
4,099
Institution Rank :
30
services marketing
consumer behavior
Metrics
H-Index
i10 Index
Citation
99
281
37,693
* Rankings
World Rank
8,973
Country Rank
4,130
Institution Rank :
13
Services Marketing
Service Quality
Technology & Service
Metrics
H-Index
i10 Index
Citation
99
230
254,636
* Rankings
World Rank
9,293
Country Rank
73
Institution Rank :
10
consumer behaviour
marketing
food science
Metrics
H-Index
i10 Index
Citation
98
321
40,580
* Rankings
World Rank
10,080
Country Rank
4,612
Institution Rank :
1
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Metrics
H-Index
i10 Index
Citation
96
918
66,647
* Rankings
World Rank
10,087
Country Rank
4,614
Institution Rank :
13
Marketing
Metrics
H-Index
i10 Index
Citation
96
193
43,660
* Rankings
World Rank
10,121
Country Rank
4,629
Institution Rank :
4
Marketing
Competition
Strategy
Macromarketing
Ethics
Metrics
H-Index
i10 Index
Citation
96
193
90,164
* Rankings
World Rank
10,847
Country Rank
56
Institution Rank :
6
International Marketing
Measurement Theory
Quantitative Methods
Metrics
H-Index
i10 Index
Citation
94
176
57,741
* Rankings
World Rank
10,862
Country Rank
73
Institution Rank :
38
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
94
173
47,642
* Rankings
World Rank
11,524
Country Rank
5,237
Institution Rank :
46
New Product Diffusion
Marketing Strategy
Marketing Research
Metrics
H-Index
i10 Index
Citation
93
167
41,922
* Rankings
World Rank
11,694
Country Rank
51
Institution Rank :
1
Marketing
Metrics
H-Index
i10 Index
Citation
92
173
120,478
* Rankings
World Rank
12,127
Country Rank
5,502
Institution Rank :
59
Branding
Global Marketing
Marketing Strategy
Leadership
Metrics
H-Index
i10 Index
Citation
91
136
69,711
* Rankings
World Rank
12,389
Country Rank
5,606
Institution Rank :
126
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Metrics
H-Index
i10 Index
Citation
91
249
88,743
* Rankings
World Rank
12,929
Country Rank
5,864
Institution Rank :
43
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
Metrics
H-Index
i10 Index
Citation
90
206
34,912
* Rankings
World Rank
13,108
Country Rank
568
Institution Rank :
50
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
Metrics
H-Index
i10 Index
Citation
89
272
28,530
* Rankings
World Rank
13,253
Country Rank
6,002
Institution Rank :
64
marketing
services marketing
service management
Metrics
H-Index
i10 Index
Citation
89
219
305,286
* Rankings
World Rank
13,650
Country Rank
5
Institution Rank :
1
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Metrics
H-Index
i10 Index
Citation
88
173
24,729
* Rankings
World Rank
14,480
Country Rank
6,501
Institution Rank :
4
marketing
pricing
consumer psychology
B2B marketing
advertising
Metrics
H-Index
i10 Index
Citation
87
343
37,851
* Rankings
World Rank
16,214
Country Rank
495
Institution Rank :
60
digital business
omni-channel
customer experience
big data
sustainability
Metrics
H-Index
i10 Index
Citation
84
145
56,710
* Rankings
World Rank
16,310
Country Rank
7,286
Institution Rank :
45
Marketing
innovation
supply chains
services
Metrics
H-Index
i10 Index
Citation
84
181
91,319
* Rankings
World Rank
16,991
Country Rank
706
Institution Rank :
5
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Metrics
H-Index
i10 Index
Citation
84
216
34,505
* Rankings
World Rank
18,247
Country Rank
5
Institution Rank :
1
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Metrics
H-Index
i10 Index
Citation
82
208
16,385
* Rankings
World Rank
18,622
Country Rank
1,630
Institution Rank :
5
Supply Chain Management
Metrics
H-Index
i10 Index
Citation
81
169
66,253
* Rankings
World Rank
18,663
Country Rank
772
Institution Rank :
12
marketing
management information systems
marketing strategy
brands
Metrics
H-Index
i10 Index
Citation
82
297
35,165
* Rankings
World Rank
19,125
Country Rank
127
Institution Rank :
1
Nucleon decay
Neutrino physics
Detectors
Metrics
H-Index
i10 Index
Citation
80
903
38,813
* Rankings
World Rank
19,682
Country Rank
8,704
Institution Rank :
154
Forecasting
advertising
survey research
marketing
peer review
Metrics
H-Index
i10 Index
Citation
80
173
50,030
* Rankings
World Rank
21,022
Country Rank
9,207
Institution Rank :
63
marketing
consumer behavior
statistics
psychology
research methodology
Metrics
H-Index
i10 Index
Citation
78
229
102,106
* Rankings
World Rank
21,159
Country Rank
1,867
Institution Rank :
46
Services Marketing
Metrics
H-Index
i10 Index
Citation
78
129
27,891
* Rankings
World Rank
21,265
Country Rank
988
Institution Rank :
6
phycology
algal biotechnology
ecology
algae culture
commercialisation
Metrics
H-Index
i10 Index
Citation
78
155
24,206
* Rankings
World Rank
21,713
Country Rank
438
Institution Rank :
8
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Metrics
H-Index
i10 Index
Citation
77
150
32,007
* Rankings
World Rank
21,765
Country Rank
9,529
Institution Rank :
28
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
Metrics
H-Index
i10 Index
Citation
77
135
21,714
* Rankings
World Rank
21,783
Country Rank
1,019
Institution Rank :
52
consumer decision-making
perceived value
personal values
Metrics
H-Index
i10 Index
Citation
77
197
40,133
* Rankings
World Rank
22,634
Country Rank
9,887
Institution Rank :
25
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Metrics
H-Index
i10 Index
Citation
76
132
92,545
* Rankings
World Rank
23,594
Country Rank
8
Institution Rank :
1
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Metrics
H-Index
i10 Index
Citation
75
282
21,369
* Rankings
World Rank
24,219
Country Rank
10,454
Institution Rank :
6
Marketing
Metrics
H-Index
i10 Index
Citation
75
142
20,409
* Rankings
World Rank
25,800
Country Rank
11,133
Institution Rank :
1
Environmental Psychology
Conservation
Social Psychology
Data Analytics
Metrics
H-Index
i10 Index
Citation
73
119
43,376
* Rankings
World Rank
26,487
Country Rank
11,378
Institution Rank :
34
sourcing strategy
supply chain management
international marketing
technology management
Metrics
H-Index
i10 Index
Citation
73
139
26,502
* Rankings
World Rank
27,160
Country Rank
11,654
Institution Rank :
21
Marketing
Metrics
H-Index
i10 Index
Citation
72
127
51,232
* Rankings
World Rank
27,869
Country Rank
116
Institution Rank :
4
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique
Metrics
H-Index
i10 Index
Citation
72
190
16,071
* Rankings
World Rank
28,892
Country Rank
12,300
Institution Rank :
25
Sales management
Business-to-business marketing
Sales
CRM
Relationships
Metrics
H-Index
i10 Index
Citation
71
161
21,622
* Rankings
World Rank
29,207
Country Rank
12,434
Institution Rank :
1
Marketing
Consumer Behavior
Social Media
Metrics
H-Index
i10 Index
Citation
71
159
51,830
* Rankings
World Rank
29,745
Country Rank
2,600
Institution Rank :
3
Corporate Identity
Branding
Marketing
Metrics
H-Index
i10 Index
Citation
70
164
18,549
* Rankings
World Rank
29,884
Country Rank
307
Institution Rank :
23
marketing
Metrics
H-Index
i10 Index
Citation
70
194
23,320
* Rankings
World Rank
30,019
Country Rank
12,723
Institution Rank :
79
Marketing
Survey Research
Metrics
H-Index
i10 Index
Citation
70
109
52,732
* Rankings
World Rank
31,199
Country Rank
13,182
Institution Rank :
13
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
Metrics
H-Index
i10 Index
Citation
69
193
269,366
* Rankings
World Rank
31,380
Country Rank
13,234
Institution Rank :
6
consumer health
food labeling
survey measurement
marketing and public policy
transformative consumer research
Metrics
H-Index
i10 Index
Citation
69
132
21,590
* Rankings
World Rank
31,424
Country Rank
330
Institution Rank :
73
marketing
customer satisfaction
service
Metrics
H-Index
i10 Index
Citation
69
152
81,055
* Rankings
World Rank
31,441
Country Rank
13,250
Institution Rank :
98
marketing
service marketing
service encounters
technology and service
Metrics
H-Index
i10 Index
Citation
69
104
107,889
* Rankings
World Rank
31,522
Country Rank
13,273
Institution Rank :
13
marketing ethics
social responsibility
Metrics
H-Index
i10 Index
Citation
69
177
45,450
* Rankings
World Rank
31,673
Country Rank
31
Institution Rank :
2
Marketing
Metrics
H-Index
i10 Index
Citation
69
243
16,505
* Rankings
World Rank
31,799
Country Rank
13,393
Institution Rank :
145
marketing models
b2b marketing
decision support systems
Metrics
H-Index
i10 Index
Citation
69
144
25,046
* Rankings
World Rank
32,553
Country Rank
295
Institution Rank :
4
Relationship marketing
CSR
Corporate social responsibility
Genealogy
Metrics
H-Index
i10 Index
Citation
69
160
20,566
* Rankings
World Rank
33,805
Country Rank
186
Institution Rank :
16
Technology Management
Information Systems
Marketing
Metrics
H-Index
i10 Index
Citation
67
147
25,643
* Rankings
World Rank
33,994
Country Rank
171
Institution Rank :
2
Marketing
Service
CX
Customer Experience
Service Innovation
Metrics
H-Index
i10 Index
Citation
67
132
32,003
* Rankings
World Rank
34,374
Country Rank
758
Institution Rank :
1
Consumer Culture Theory
Metrics
H-Index
i10 Index
Citation
67
195
26,524
* Rankings
World Rank
34,610
Country Rank
1,537
Institution Rank :
139
Consumer Behaviour
Healthcare Collaboration
International Collaboration
IT in Healthcare
Technology & Innovation
Metrics
H-Index
i10 Index
Citation
67
156
18,373
* Rankings
World Rank
35,029
Country Rank
14,646
Institution Rank :
151
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
Metrics
H-Index
i10 Index
Citation
67
124
40,249
* Rankings
World Rank
35,283
Country Rank
1,064
Institution Rank :
26
Design
Design Science
Brand Management
Research Methods
Information Systems
Metrics
H-Index
i10 Index
Citation
66
126
95,172
* Rankings
World Rank
35,388
Country Rank
22
Institution Rank :
6
respiratory medicine
Metrics
H-Index
i10 Index
Citation
66
214
17,616
* Rankings
World Rank
35,537
Country Rank
1,587
Institution Rank :
183
Consumer Behavior
Creativity
Social Influence
Innovation
Metrics
H-Index
i10 Index
Citation
66
101
19,275
* Rankings
World Rank
35,631
Country Rank
1,072
Institution Rank :
72
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Metrics
H-Index
i10 Index
Citation
66
128
36,466
* Rankings
World Rank
35,961
Country Rank
1,762
Institution Rank :
40
Marketing
Environmental Marketing
Social Marketing
Marketing Education
International Marketing
Metrics
H-Index
i10 Index
Citation
66
185
19,811
* Rankings
World Rank
36,125
Country Rank
15,044
Institution Rank :
6
Marketing
Advertising
Consumer Behavior
International Marketing
International Advertising
Metrics
H-Index
i10 Index
Citation
67
271
20,968
* Rankings
World Rank
36,482
Country Rank
15,178
Institution Rank :
305
Marketing
Management
Product Development
Metrics
H-Index
i10 Index
Citation
66
126
35,096
* Rankings
World Rank
37,013
Country Rank
15,392
Institution Rank :
230
Motivation & Emotion
Social Influence
Consumer Psychology
Metrics
H-Index
i10 Index
Citation
65
95
39,191
* Rankings
World Rank
37,163
Country Rank
119
Institution Rank :
1
marketing
consumer behavior
tourism
health sciences
Metrics
H-Index
i10 Index
Citation
65
169
26,672
* Rankings
World Rank
37,319
Country Rank
354
Institution Rank :
49
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
Metrics
H-Index
i10 Index
Citation
65
319
19,751
* Rankings
World Rank
37,364
Country Rank
3,232
Institution Rank :
172
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Metrics
H-Index
i10 Index
Citation
65
144
24,951
* Rankings
World Rank
37,429
Country Rank
133
Institution Rank :
45
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Metrics
H-Index
i10 Index
Citation
65
133
33,740
* Rankings
World Rank
37,437
Country Rank
3,238
Institution Rank :
75
Marketing & International Management
Metrics
H-Index
i10 Index
Citation
65
104
23,286
* Rankings
World Rank
37,438
Country Rank
15,518
Institution Rank :
40
Marketing
Statistical Modeling
Database Marketing
Multichannel Marketing
Metrics
H-Index
i10 Index
Citation
65
102
28,765
* Rankings
World Rank
37,497
Country Rank
15,533
Institution Rank :
136
marketing
strategy
retailing
innovation
artificial intelligence
Metrics
H-Index
i10 Index
Citation
65
121
30,468
* Rankings
World Rank
37,584
Country Rank
841
Institution Rank :
1
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Metrics
H-Index
i10 Index
Citation
65
172
16,777
* Rankings
World Rank
37,671
Country Rank
1,852
Institution Rank :
165
Consumer behaviour
perceived risk
confusion
ethics
Metrics
H-Index
i10 Index
Citation
65
132
22,647
* Rankings
World Rank
37,759
Country Rank
15,623
Institution Rank :
174
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
Metrics
H-Index
i10 Index
Citation
65
107
38,859
* Rankings
World Rank
38,123
Country Rank
231
Institution Rank :
7
marketing
Metrics
H-Index
i10 Index
Citation
65
120
14,421
* Rankings
World Rank
39,159
Country Rank
1,923
Institution Rank :
40
Marketing and business modeling
branding
service science and management
Metrics
H-Index
i10 Index
Citation
64
188
26,029
* Rankings
World Rank
39,797
Country Rank
16,373
Institution Rank :
44
marketing
sports
values
psychology
attitudes
Metrics
H-Index
i10 Index
Citation
64
130
24,259
* Rankings
World Rank
40,084
Country Rank
16,481
Institution Rank :
53
Marketing Analytics
Business Analytics
Marketing Research
Market Segmentation
Metrics
H-Index
i10 Index
Citation
64
109
27,263
* Rankings
World Rank
40,594
Country Rank
230
Institution Rank :
36
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Metrics
H-Index
i10 Index
Citation
63
106
13,076
* Rankings
World Rank
40,617
Country Rank
458
Institution Rank :
5
New technology-based services
Metrics
H-Index
i10 Index
Citation
63
136
11,415
* Rankings
World Rank
41,019
Country Rank
14
Institution Rank :
7
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
Metrics
H-Index
i10 Index
Citation
63
103
22,328
* Rankings
World Rank
41,213
Country Rank
3,553
Institution Rank :
15
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Metrics
H-Index
i10 Index
Citation
63
132
27,860
* Rankings
World Rank
41,215
Country Rank
1,846
Institution Rank :
8
marketing research
communication
retailing
store atmospherics
Metrics
H-Index
i10 Index
Citation
63
132
18,795
* Rankings
World Rank
41,396
Country Rank
2,042
Institution Rank :
140
Marketing
CRM
Relationship Marketing
Co-creation
Metrics
H-Index
i10 Index
Citation
63
103
36,437
* Rankings
World Rank
41,630
Country Rank
17,046
Institution Rank :
154
Marketing
Marketing Strategy
Innovation
Sustainability
International Marketing
Metrics
H-Index
i10 Index
Citation
63
103
30,041
Rankings
979
21
1
Adrian Bauman
Metrics
H-Index
i10 Index
Citation Counts
174
906
168,557
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Rankings
2,258
1,027
14
R Bagozzi
Metrics
H-Index
i10 Index
Citation Counts
140
328
233,074
Marketing
Management
social psychology
statistics
neuroscience
Rankings
3,064
1,407
2
Joseph F Hair Jr
Metrics
H-Index
i10 Index
Citation Counts
130
535
483,208
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Rankings
5,091
186
2
Jordan Louviere
Metrics
H-Index
i10 Index
Citation Counts
115
305
171,929
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Rankings
5,407
2,512
14
Leonard Berry
Metrics
H-Index
i10 Index
Citation Counts
113
285
256,299
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Rankings
6,611
3,071
2
Dhruv Grewal
Metrics
H-Index
i10 Index
Citation Counts
107
233
96,955
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Rankings
6,700
3,116
17
Roger J Calantone
Metrics
H-Index
i10 Index
Citation Counts
107
253
63,288
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Rankings
6,822
3,166
19
G Tomas M Hult
Metrics
H-Index
i10 Index
Citation Counts
106
241
135,963
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Rankings
7,113
52
1
V Kumar
Metrics
H-Index
i10 Index
Citation Counts
105
182
65,395
Marketing
Marketing Research
Customer Relationship Management
Rankings
7,315
3,387
74
Bruce Knuteson
Metrics
H-Index
i10 Index
Citation Counts
105
281
36,910
market impact
physics
particle physics
information
incentives
Rankings
8,345
3,840
3
S Tamer Cavusgil
Metrics
H-Index
i10 Index
Citation Counts
101
236
61,533
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Rankings
8,485
30
2
Peter Corcoran
Metrics
H-Index
i10 Index
Citation Counts
101
366
27,316
consumer electronics
computer vision
biometrics
deep learning
edge computing
Rankings
8,518
393
1
Marko Sarstedt
Metrics
H-Index
i10 Index
Citation Counts
100
181
241,247
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Rankings
8,908
4,099
30
Anna S Mattila
Metrics
H-Index
i10 Index
Citation Counts
99
281
37,693
services marketing
consumer behavior
Rankings
8,973
4,130
13
A Parasuraman
Metrics
H-Index
i10 Index
Citation Counts
99
230
254,636
Services Marketing
Service Quality
Technology & Service
Rankings
9,293
73
10
Klaus G Grunert
Metrics
H-Index
i10 Index
Citation Counts
98
321
40,580
consumer behaviour
marketing
food science
Rankings
10,080
4,612
1
Tung Lung Steven Chang
Metrics
H-Index
i10 Index
Citation Counts
96
918
66,647
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Rankings
10,121
4,629
4
Shelby D Hunt
Metrics
H-Index
i10 Index
Citation Counts
96
193
90,164
Marketing
Competition
Strategy
Macromarketing
Ethics
Rankings
10,847
56
6
Adamantios Diamantopoulos
Metrics
H-Index
i10 Index
Citation Counts
94
176
57,741
International Marketing
Measurement Theory
Quantitative Methods
Rankings
10,862
73
38
Jochen Wirtz
Metrics
H-Index
i10 Index
Citation Counts
94
173
47,642
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Rankings
11,524
5,237
46
Vijay Mahajan
Metrics
H-Index
i10 Index
Citation Counts
93
167
41,922
New Product Diffusion
Marketing Strategy
Marketing Research
Rankings
12,127
5,502
59
Jan Benedict EM Steenkamp
Metrics
H-Index
i10 Index
Citation Counts
91
136
69,711
Branding
Global Marketing
Marketing Strategy
Leadership
Rankings
12,389
5,606
126
Morris B Holbrook
Metrics
H-Index
i10 Index
Citation Counts
91
249
88,743
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Rankings
12,929
5,864
43
Michel Wedel
Metrics
H-Index
i10 Index
Citation Counts
90
206
34,912
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
Rankings
13,108
568
50
Sara Dolnicar
Metrics
H-Index
i10 Index
Citation Counts
89
272
28,530
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
Rankings
13,253
6,002
64
Valarie Zeithaml
Metrics
H-Index
i10 Index
Citation Counts
89
219
305,286
marketing
services marketing
service management
Rankings
13,650
5
1
Osman Mübin Karatepe
Metrics
H-Index
i10 Index
Citation Counts
88
173
24,729
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Rankings
14,480
6,501
4
Arch Woodside
Metrics
H-Index
i10 Index
Citation Counts
87
343
37,851
marketing
pricing
consumer psychology
B2B marketing
advertising
Rankings
16,214
495
60
Pc Verhoef
Metrics
H-Index
i10 Index
Citation Counts
84
145
56,710
digital business
omni-channel
customer experience
big data
sustainability
Rankings
16,310
7,286
45
Robert F Lusch
Metrics
H-Index
i10 Index
Citation Counts
84
181
91,319
Marketing
innovation
supply chains
services
Rankings
16,991
706
5
Michel Laroche
Metrics
H-Index
i10 Index
Citation Counts
84
216
34,505
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Rankings
18,247
5
1
Hapzi Ali
Metrics
H-Index
i10 Index
Citation Counts
82
208
16,385
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Rankings
18,663
772
12
Leyland Pitt
Metrics
H-Index
i10 Index
Citation Counts
82
297
35,165
marketing
management information systems
marketing strategy
brands
Rankings
19,125
127
1
Praveen Kumar
Metrics
H-Index
i10 Index
Citation Counts
80
903
38,813
Nucleon decay
Neutrino physics
Detectors
Rankings
19,682
8,704
154
J Scott Armstrong
Metrics
H-Index
i10 Index
Citation Counts
80
173
50,030
Forecasting
advertising
survey research
marketing
peer review
Rankings
21,022
9,207
63
Naresh Malhotra
Metrics
H-Index
i10 Index
Citation Counts
78
229
102,106
marketing
consumer behavior
statistics
psychology
research methodology
Rankings
21,265
988
6
Michael Borowitzka
Metrics
H-Index
i10 Index
Citation Counts
78
155
24,206
phycology
algal biotechnology
ecology
algae culture
commercialisation
Rankings
21,713
438
8
Carlos Flavián
Metrics
H-Index
i10 Index
Citation Counts
77
150
32,007
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Rankings
21,765
9,529
28
Daniel Funk
Metrics
H-Index
i10 Index
Citation Counts
77
135
21,714
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
Rankings
21,783
1,019
52
Geoffrey Soutar
Metrics
H-Index
i10 Index
Citation Counts
77
197
40,133
consumer decision-making
perceived value
personal values
Rankings
22,634
9,887
25
Stephen Vargo
Metrics
H-Index
i10 Index
Citation Counts
76
132
92,545
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Rankings
23,594
8
1
Demetris Vrontis
Metrics
H-Index
i10 Index
Citation Counts
75
282
21,369
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Rankings
24,219
10,454
6
Pradeep Chintagunta
Metrics
H-Index
i10 Index
Citation Counts
75
142
20,409
Rankings
25,800
11,133
1
Wesley Schultz
Metrics
H-Index
i10 Index
Citation Counts
73
119
43,376
Environmental Psychology
Conservation
Social Psychology
Data Analytics
Rankings
26,487
11,378
34
Masaaki Kotabe
Metrics
H-Index
i10 Index
Citation Counts
73
139
26,502
sourcing strategy
supply chain management
international marketing
technology management
Rankings
27,869
116
4
Rong Jong Wai
Metrics
H-Index
i10 Index
Citation Counts
72
190
16,071
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique
Rankings
28,892
12,300
25
Wesley J Johnston
Metrics
H-Index
i10 Index
Citation Counts
71
161
21,622
Sales management
Business-to-business marketing
Sales
CRM
Relationships
Rankings
29,207
12,434
1
Michael Solomon
Metrics
H-Index
i10 Index
Citation Counts
71
159
51,830
Marketing
Consumer Behavior
Social Media
Rankings
29,745
2,600
3
TC Melewar
Metrics
H-Index
i10 Index
Citation Counts
70
164
18,549
Corporate Identity
Branding
Marketing
Rankings
29,884
307
23
Patrick De Pelsmacker
Metrics
H-Index
i10 Index
Citation Counts
70
194
23,320
Rankings
31,199
13,182
13
Rolph Anderson
Metrics
H-Index
i10 Index
Citation Counts
69
193
269,366
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
Rankings
31,380
13,234
6
Scot Burton
Metrics
H-Index
i10 Index
Citation Counts
69
132
21,590
consumer health
food labeling
survey measurement
marketing and public policy
transformative consumer research
Rankings
31,424
330
73
Youjae Yi
Metrics
H-Index
i10 Index
Citation Counts
69
152
81,055
marketing
customer satisfaction
service
Rankings
31,441
13,250
98
Mary Jo Bitner
Metrics
H-Index
i10 Index
Citation Counts
69
104
107,889
marketing
service marketing
service encounters
technology and service
Rankings
31,522
13,273
13
Oc Ferrell
Metrics
H-Index
i10 Index
Citation Counts
69
177
45,450
marketing ethics
social responsibility
Rankings
31,799
13,393
145
Gary Lilien
Metrics
H-Index
i10 Index
Citation Counts
69
144
25,046
marketing models
b2b marketing
decision support systems
Rankings
32,553
295
4
Adam Lindgreen
Metrics
H-Index
i10 Index
Citation Counts
69
160
20,566
Relationship marketing
CSR
Corporate social responsibility
Genealogy
Rankings
33,805
186
16
Heikki Karjaluoto
Metrics
H-Index
i10 Index
Citation Counts
67
147
25,643
Technology Management
Information Systems
Marketing
Rankings
33,994
171
2
Anders Gustafsson
Metrics
H-Index
i10 Index
Citation Counts
67
132
32,003
Marketing
Service
CX
Customer Experience
Service Innovation
Rankings
34,610
1,537
139
Laurette Dubé
Metrics
H-Index
i10 Index
Citation Counts
67
156
18,373
Consumer Behaviour
Healthcare Collaboration
International Collaboration
IT in Healthcare
Technology & Innovation
Rankings
35,029
14,646
151
Jacob Jacoby
Metrics
H-Index
i10 Index
Citation Counts
67
124
40,249
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
Rankings
35,283
1,064
26
Jörg Henseler
Metrics
H-Index
i10 Index
Citation Counts
66
126
95,172
Design
Design Science
Brand Management
Research Methods
Information Systems
Rankings
35,537
1,587
183
Darren Dahl
Metrics
H-Index
i10 Index
Citation Counts
66
101
19,275
Consumer Behavior
Creativity
Social Influence
Innovation
Rankings
35,631
1,072
72
Martin Wetzels
Metrics
H-Index
i10 Index
Citation Counts
66
128
36,466
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Rankings
35,961
1,762
40
Michael Jay Polonsky
Metrics
H-Index
i10 Index
Citation Counts
66
185
19,811
Marketing
Environmental Marketing
Social Marketing
Marketing Education
International Marketing
Rankings
36,125
15,044
6
Charles R Taylor
Metrics
H-Index
i10 Index
Citation Counts
67
271
20,968
Marketing
Advertising
Consumer Behavior
International Marketing
International Advertising
Rankings
36,482
15,178
305
John R Hauser
Metrics
H-Index
i10 Index
Citation Counts
66
126
35,096
Marketing
Management
Product Development
Rankings
37,013
15,392
230
Vlad Griskevicius
Metrics
H-Index
i10 Index
Citation Counts
65
95
39,191
Motivation & Emotion
Social Influence
Consumer Psychology
Rankings
37,163
119
1
Metin Kozak
Metrics
H-Index
i10 Index
Citation Counts
65
169
26,672
marketing
consumer behavior
tourism
health sciences
Rankings
37,319
354
49
Piyush Sharma
Metrics
H-Index
i10 Index
Citation Counts
65
319
19,751
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
Rankings
37,364
3,232
172
Stuart J Barnes
Metrics
H-Index
i10 Index
Citation Counts
65
144
24,951
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Rankings
37,429
133
45
Roderick J Brodie
Metrics
H-Index
i10 Index
Citation Counts
65
133
33,740
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Rankings
37,437
3,238
75
Constantine S Katsikeas
Metrics
H-Index
i10 Index
Citation Counts
65
104
23,286
Marketing & International Management
Rankings
37,438
15,518
40
Scott A Neslin
Metrics
H-Index
i10 Index
Citation Counts
65
102
28,765
Marketing
Statistical Modeling
Database Marketing
Multichannel Marketing
Rankings
37,497
15,533
136
Venkatesh Shankar
Metrics
H-Index
i10 Index
Citation Counts
65
121
30,468
marketing
strategy
retailing
innovation
artificial intelligence
Rankings
37,584
841
1
Philip Kitchen
Metrics
H-Index
i10 Index
Citation Counts
65
172
16,777
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Rankings
37,671
1,852
165
Vincent Mitchell
Metrics
H-Index
i10 Index
Citation Counts
65
132
22,647
Consumer behaviour
perceived risk
confusion
ethics
Rankings
37,759
15,623
174
Wayne D Hoyer
Metrics
H-Index
i10 Index
Citation Counts
65
107
38,859
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
Rankings
39,159
1,923
40
Les Johnson
Metrics
H-Index
i10 Index
Citation Counts
64
188
26,029
Marketing and business modeling
branding
service science and management
Rankings
39,797
16,373
44
Lynn Kahle
Metrics
H-Index
i10 Index
Citation Counts
64
130
24,259
marketing
sports
values
psychology
attitudes
Rankings
40,084
16,481
53
Wagner Kamakura
Metrics
H-Index
i10 Index
Citation Counts
64
109
27,263
Marketing Analytics
Business Analytics
Marketing Research
Market Segmentation
Rankings
40,594
230
36
Puneet Kaur
Metrics
H-Index
i10 Index
Citation Counts
63
106
13,076
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Rankings
41,019
14
7
Leonidas C Leonidou
Metrics
H-Index
i10 Index
Citation Counts
63
103
22,328
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
Rankings
41,213
3,553
15
John Mt Balmer
Metrics
H-Index
i10 Index
Citation Counts
63
132
27,860
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Rankings
41,215
1,846
8
Jean Charles William Chebat
Metrics
H-Index
i10 Index
Citation Counts
63
132
18,795
marketing research
communication
retailing
store atmospherics
Rankings
41,396
2,042
140
Adrian Payne
Metrics
H-Index
i10 Index
Citation Counts
63
103
36,437
Marketing
CRM
Relationship Marketing
Co-creation
Rankings
41,630
17,046
154
Rajan Varadarajan
Metrics
H-Index
i10 Index
Citation Counts
63
103
30,041
Marketing
Marketing Strategy
Innovation
Sustainability
International Marketing