World Scientist and University Rankings 2024

China Scientists Business & Management / Marketing Rankings in China 2024

The "AD Scientific Index" analyses the academic work of scientists using the H-index, i10 index and number of citations, and provides results that can be used to evaluate the productivity and efficiency of individuals and institutions. In addition to ranking according to "total H-index" for individuals and institutions, you can also see the ranking and analyses according to "last 6 years H-index", "total i10 index", "last 6 years i10 index", "total citations" and "llast 6 years citations" only in "AD Scientific Index". Click here for individual or institutional registration.

Ipkin Anthony Wong
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
H-Index Rankings
University / Institution:
# 54
Country:
# 3,406
Region:
# 10,271
World:
# 74,866
H-Index
Total:
50
Last 6 Year:
42
Last 6 Year/Total:
0.840
i10 Index
Total:
125
Last 6 Year:
120
Last 6 Year/Total:
0.960
Citation
Total:
7,889
Last 6 Year:
6,199
Last 6 Year/Total:
0.786
MS Balaji Sathyaprakash Balaji Makam
Services marketing
sustainability communication
and customer interaction management
H-Index Rankings
University / Institution:
# 8
Country:
# 4,672
Region:
# 14,862
World:
# 102,214
H-Index
Total:
44
Last 6 Year:
41
Last 6 Year/Total:
0.932
i10 Index
Total:
74
Last 6 Year:
70
Last 6 Year/Total:
0.946
Citation
Total:
7,916
Last 6 Year:
6,502
Last 6 Year/Total:
0.821
Kim-Shyan Fam
Marketing - advertising
sales promotion
Asian values and religion
H-Index Rankings
University / Institution:
# 1
Country:
# 7,854
Region:
# 26,147
World:
# 162,709
H-Index
Total:
36
Last 6 Year:
26
Last 6 Year/Total:
0.722
i10 Index
Total:
74
Last 6 Year:
51
Last 6 Year/Total:
0.689
Citation
Total:
5,658
Last 6 Year:
2,668
Last 6 Year/Total:
0.472
H-Index Rankings
University / Institution:
# 138
Country:
# 8,363
Region:
# 27,873
World:
# 171,623
H-Index
Total:
35
Last 6 Year:
27
Last 6 Year/Total:
0.771
i10 Index
Total:
51
Last 6 Year:
48
Last 6 Year/Total:
0.941
Citation
Total:
6,060
Last 6 Year:
3,395
Last 6 Year/Total:
0.560
H-Index Rankings
University / Institution:
# 3
Country:
# 9,601
Region:
# 32,536
World:
# 195,220
H-Index
Total:
33
Last 6 Year:
23
Last 6 Year/Total:
0.697
i10 Index
Total:
44
Last 6 Year:
34
Last 6 Year/Total:
0.773
Citation
Total:
5,406
Last 6 Year:
2,230
Last 6 Year/Total:
0.413
Xiaoang Wan
Crossmodal Research
Sensory Marketing
Spatial Cognition
H-Index Rankings
University / Institution:
# 635
Country:
# 14,931
Region:
# 53,169
World:
# 294,579
H-Index
Total:
26
Last 6 Year:
22
Last 6 Year/Total:
0.846
i10 Index
Total:
45
Last 6 Year:
38
Last 6 Year/Total:
0.844
Citation
Total:
2,342
Last 6 Year:
1,651
Last 6 Year/Total:
0.705
Cheng He (何成)
Multiobjective Optimization
Data-Driven Optimization
Large-Scale Optimization
H-Index Rankings
University / Institution:
# 144
Country:
# 16,441
Region:
# 60,342
World:
# 329,559
H-Index
Total:
24
Last 6 Year:
24
Last 6 Year/Total:
1.000
i10 Index
Total:
34
Last 6 Year:
34
Last 6 Year/Total:
1.000
Citation
Total:
2,528
Last 6 Year:
2,467
Last 6 Year/Total:
0.976
Jiaming Fang
Digital Platform Operations
Human–Computer Interaction
Digital Business and Marketing
H-Index Rankings
University / Institution:
# 228
Country:
# 18,315
Region:
# 67,874
World:
# 360,775
H-Index
Total:
23
Last 6 Year:
19
Last 6 Year/Total:
0.826
i10 Index
Total:
33
Last 6 Year:
25
Last 6 Year/Total:
0.758
Citation
Total:
2,856
Last 6 Year:
2,313
Last 6 Year/Total:
0.810
Xiang Ji
Marketing-OM Interface
Marketing-IS Interface
Operations Research
H-Index Rankings
University / Institution:
# 486
Country:
# 20,007
Region:
# 76,570
World:
# 402,670
H-Index
Total:
21
Last 6 Year:
21
Last 6 Year/Total:
1.000
i10 Index
Total:
29
Last 6 Year:
29
Last 6 Year/Total:
1.000
Citation
Total:
1,435
Last 6 Year:
1,252
Last 6 Year/Total:
0.872
H-Index Rankings
University / Institution:
# 57
Country:
# 21,038
Region:
# 80,635
World:
# 418,199
H-Index
Total:
21
Last 6 Year:
16
Last 6 Year/Total:
0.762
i10 Index
Total:
27
Last 6 Year:
19
Last 6 Year/Total:
0.704
Citation
Total:
2,106
Last 6 Year:
1,316
Last 6 Year/Total:
0.625
Ying Rong
Retail Operations
Operations in Emerging Business Models
Supply Chain Management
Data-Driven Optimization
Empirical Study
H-Index Rankings
University / Institution:
# 593
Country:
# 21,722
Region:
# 84,082
World:
# 434,406
H-Index
Total:
20
Last 6 Year:
19
Last 6 Year/Total:
0.950
i10 Index
Total:
25
Last 6 Year:
24
Last 6 Year/Total:
0.960
Citation
Total:
3,051
Last 6 Year:
2,135
Last 6 Year/Total:
0.700
H-Index Rankings
University / Institution:
# 3
Country:
# 23,246
Region:
# 91,386
World:
# 466,525
H-Index
Total:
19
Last 6 Year:
18
Last 6 Year/Total:
0.947
i10 Index
Total:
22
Last 6 Year:
22
Last 6 Year/Total:
1.000
Citation
Total:
1,749
Last 6 Year:
1,709
Last 6 Year/Total:
0.977
H-Index Rankings
University / Institution:
# 245
Country:
# 23,799
Region:
# 94,082
World:
# 476,949
H-Index
Total:
19
Last 6 Year:
15
Last 6 Year/Total:
0.789
i10 Index
Total:
29
Last 6 Year:
16
Last 6 Year/Total:
0.552
Citation
Total:
3,728
Last 6 Year:
2,762
Last 6 Year/Total:
0.741
Chengli Shu
Digitalization strategy
Marketing strategy
Smart product development and management
H-Index Rankings
University / Institution:
# 406
Country:
# 24,246
Region:
# 97,428
World:
# 494,637
H-Index
Total:
18
Last 6 Year:
18
Last 6 Year/Total:
1.000
i10 Index
Total:
25
Last 6 Year:
22
Last 6 Year/Total:
0.880
Citation
Total:
2,291
Last 6 Year:
1,796
Last 6 Year/Total:
0.784
Jian Jin|靳健
Customer Requirement Analysis
Expert Recommendation
Text Mining
Information Management
H-Index Rankings
University / Institution:
# 202
Country:
# 24,638
Region:
# 98,751
World:
# 498,595
H-Index
Total:
18
Last 6 Year:
17
Last 6 Year/Total:
0.944
i10 Index
Total:
25
Last 6 Year:
23
Last 6 Year/Total:
0.920
Citation
Total:
1,610
Last 6 Year:
1,244
Last 6 Year/Total:
0.773
Yubo Chen
Digital Economy
Digital Marketing
E-commerce
Mobile Commerce
Social Media
H-Index Rankings
University / Institution:
# 938
Country:
# 25,113
Region:
# 100,615
World:
# 505,968
H-Index
Total:
18
Last 6 Year:
16
Last 6 Year/Total:
0.889
i10 Index
Total:
19
Last 6 Year:
18
Last 6 Year/Total:
0.947
Citation
Total:
9,711
Last 6 Year:
4,351
Last 6 Year/Total:
0.448
H-Index Rankings
University / Institution:
# 6
Country:
# 25,538
Region:
# 103,648
World:
# 519,060
H-Index
Total:
18
Last 6 Year:
13
Last 6 Year/Total:
0.722
i10 Index
Total:
21
Last 6 Year:
15
Last 6 Year/Total:
0.714
Citation
Total:
2,809
Last 6 Year:
1,473
Last 6 Year/Total:
0.524
Junyun Liao 廖俊云
Social Media Marketing
Brand Management
Metaverse Marketing
H-Index Rankings
University / Institution:
# 176
Country:
# 27,349
Region:
# 114,510
World:
# 569,456
H-Index
Total:
16
Last 6 Year:
16
Last 6 Year/Total:
1.000
i10 Index
Total:
23
Last 6 Year:
22
Last 6 Year/Total:
0.957
Citation
Total:
992
Last 6 Year:
938
Last 6 Year/Total:
0.946
Lixian Qian
Innovation adoption/diffusion
data-driven marketing strategy
smart mobility
sustainability
H-Index Rankings
University / Institution:
# 97
Country:
# 29,954
Region:
# 127,416
World:
# 622,227
H-Index
Total:
15
Last 6 Year:
14
Last 6 Year/Total:
0.933
i10 Index
Total:
16
Last 6 Year:
16
Last 6 Year/Total:
1.000
Citation
Total:
1,209
Last 6 Year:
1,069
Last 6 Year/Total:
0.884
Qianzhou Du
Social Media Analytics
Text Mining
Crowd Wisdom
Fintech
Open Innovation
H-Index Rankings
University / Institution:
# 466
Country:
# 31,103
Region:
# 135,579
World:
# 658,538
H-Index
Total:
14
Last 6 Year:
14
Last 6 Year/Total:
1.000
i10 Index
Total:
16
Last 6 Year:
15
Last 6 Year/Total:
0.938
Citation
Total:
1,910
Last 6 Year:
1,739
Last 6 Year/Total:
0.910
Rongwei Chu
marketing in transitional marketplace
consumer wellbeing and social responsibility,poverty
H-Index Rankings
University / Institution:
# 564
Country:
# 32,131
Region:
# 140,352
World:
# 675,499
H-Index
Total:
14
Last 6 Year:
12
Last 6 Year/Total:
0.857
i10 Index
Total:
16
Last 6 Year:
14
Last 6 Year/Total:
0.875
Citation
Total:
1,297
Last 6 Year:
916
Last 6 Year/Total:
0.706
H-Index Rankings
University / Institution:
# 331
Country:
# 33,300
Region:
# 147,808
World:
# 708,519
H-Index
Total:
13
Last 6 Year:
13
Last 6 Year/Total:
1.000
i10 Index
Total:
14
Last 6 Year:
14
Last 6 Year/Total:
1.000
Citation
Total:
949
Last 6 Year:
903
Last 6 Year/Total:
0.952
H-Index Rankings
University / Institution:
# 1
Country:
# 33,524
Region:
# 148,415
World:
# 710,610
H-Index
Total:
13
Last 6 Year:
13
Last 6 Year/Total:
1.000
i10 Index
Total:
13
Last 6 Year:
13
Last 6 Year/Total:
1.000
Citation
Total:
650
Last 6 Year:
635
Last 6 Year/Total:
0.977
Jordan Robert Gamble
Creative & cultural industries
innovation management
business modeling
co-creation
marketing
H-Index Rankings
University / Institution:
# 854
Country:
# 34,004
Region:
# 150,978
World:
# 719,692
H-Index
Total:
13
Last 6 Year:
12
Last 6 Year/Total:
0.923
i10 Index
Total:
13
Last 6 Year:
12
Last 6 Year/Total:
0.923
Citation
Total:
867
Last 6 Year:
665
Last 6 Year/Total:
0.767
Yin Bai
Consumer Behavior
Customer Satisfaction
Student Behavior
Unprofitalbe Customer
H-Index Rankings
University / Institution:
# 466
Country:
# 34,481
Region:
# 155,012
World:
# 736,115
H-Index
Total:
13
Last 6 Year:
10
Last 6 Year/Total:
0.769
i10 Index
Total:
13
Last 6 Year:
10
Last 6 Year/Total:
0.769
Citation
Total:
895
Last 6 Year:
696
Last 6 Year/Total:
0.778
H-Index Rankings
University / Institution:
# 153
Country:
# 35,336
Region:
# 160,100
World:
# 758,657
H-Index
Total:
12
Last 6 Year:
12
Last 6 Year/Total:
1.000
i10 Index
Total:
13
Last 6 Year:
12
Last 6 Year/Total:
0.923
Citation
Total:
685
Last 6 Year:
513
Last 6 Year/Total:
0.749
Asif Ali Safeer
Consumer Behavior
Brand Management
Digital Marketing
Corporate Social Responsibility
H-Index Rankings
University / Institution:
# 8
Country:
# 35,853
Region:
# 162,401
World:
# 765,385
H-Index
Total:
12
Last 6 Year:
11
Last 6 Year/Total:
0.917
i10 Index
Total:
15
Last 6 Year:
14
Last 6 Year/Total:
0.933
Citation
Total:
482
Last 6 Year:
477
Last 6 Year/Total:
0.990
Li Yu
Deep Learning
Recommender Systems
Big Data Analysis
E-commerce
H-Index Rankings
University / Institution:
# 106
Country:
# 36,237
Region:
# 164,510
World:
# 773,616
H-Index
Total:
12
Last 6 Year:
10
Last 6 Year/Total:
0.833
i10 Index
Total:
18
Last 6 Year:
11
Last 6 Year/Total:
0.611
Citation
Total:
871
Last 6 Year:
309
Last 6 Year/Total:
0.355
Tanay Kumar Saha
Deep Learning
Machine Learning
Networks
Natural Language Processing
H-Index Rankings
University / Institution:
# 41
Country:
# 36,252
Region:
# 164,689
World:
# 774,167
H-Index
Total:
12
Last 6 Year:
10
Last 6 Year/Total:
0.833
i10 Index
Total:
17
Last 6 Year:
13
Last 6 Year/Total:
0.765
Citation
Total:
493
Last 6 Year:
327
Last 6 Year/Total:
0.663
蘇柏全 Bo-Chiuan Su
Information Management
Electronic Commerce
Internet Marketing
Data Modelling
H-Index Rankings
University / Institution:
# 2
Country:
# 36,656
Region:
# 168,389
World:
# 789,337
H-Index
Total:
12
Last 6 Year:
9
Last 6 Year/Total:
0.750
i10 Index
Total:
12
Last 6 Year:
9
Last 6 Year/Total:
0.750
Citation
Total:
1,716
Last 6 Year:
799
Last 6 Year/Total:
0.466
H-Index Rankings
University / Institution:
# 15
Country:
# 36,710
Region:
# 168,952
World:
# 792,285
H-Index
Total:
12
Last 6 Year:
8
Last 6 Year/Total:
0.667
i10 Index
Total:
15
Last 6 Year:
5
Last 6 Year/Total:
0.333
Citation
Total:
860
Last 6 Year:
318
Last 6 Year/Total:
0.370
H-Index Rankings
University / Institution:
# 13
Country:
# 37,672
Region:
# 174,093
World:
# 812,486
H-Index
Total:
11
Last 6 Year:
11
Last 6 Year/Total:
1.000
i10 Index
Total:
12
Last 6 Year:
12
Last 6 Year/Total:
1.000
Citation
Total:
238
Last 6 Year:
238
Last 6 Year/Total:
1.000
H-Index Rankings
University / Institution:
# 2
Country:
# 38,590
Region:
# 178,540
World:
# 827,350
H-Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
i10 Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
Citation
Total:
574
Last 6 Year:
535
Last 6 Year/Total:
0.932
Yanping Tu
Marketing
Consumer behavior
Judgment and decision marking
H-Index Rankings
University / Institution:
# 975
Country:
# 38,614
Region:
# 178,676
World:
# 827,894
H-Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
i10 Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
Citation
Total:
481
Last 6 Year:
343
Last 6 Year/Total:
0.713
H-Index Rankings
University / Institution:
# 20
Country:
# 38,817
Region:
# 180,119
World:
# 833,162
H-Index
Total:
11
Last 6 Year:
9
Last 6 Year/Total:
0.818
i10 Index
Total:
12
Last 6 Year:
9
Last 6 Year/Total:
0.750
Citation
Total:
683
Last 6 Year:
392
Last 6 Year/Total:
0.574
Fang Yuan
consumer electronics
failure analysis
technical consulting
memory devices
H-Index Rankings
University / Institution:
# 1,377
Country:
# 39,042
Region:
# 182,238
World:
# 841,798
H-Index
Total:
11
Last 6 Year:
8
Last 6 Year/Total:
0.727
i10 Index
Total:
12
Last 6 Year:
6
Last 6 Year/Total:
0.500
Citation
Total:
1,533
Last 6 Year:
1,426
Last 6 Year/Total:
0.930
H-Index Rankings
University / Institution:
# 549
Country:
# 39,301
Region:
# 184,914
World:
# 856,272
H-Index
Total:
11
Last 6 Year:
5
Last 6 Year/Total:
0.455
i10 Index
Total:
12
Last 6 Year:
2
Last 6 Year/Total:
0.167
Citation
Total:
551
Last 6 Year:
75
Last 6 Year/Total:
0.136
Sohaib Muhammad
Consumer Behavior
Online Consumer Feedback
Consumer Brand Engagement
Green Brand Marketing
Brand
H-Index Rankings
University / Institution:
# 545
Country:
# 39,404
Region:
# 185,613
World:
# 859,146
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
12
Last 6 Year:
12
Last 6 Year/Total:
1.000
Citation
Total:
477
Last 6 Year:
470
Last 6 Year/Total:
0.985
Yanqun He
Service Marketing
Consumer Information Processing
Internet Marketing
H-Index Rankings
University / Institution:
# 691
Country:
# 39,488
Region:
# 186,036
World:
# 860,178
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
Citation
Total:
1,457
Last 6 Year:
717
Last 6 Year/Total:
0.492
H-Index Rankings
University / Institution:
# 101
Country:
# 40,463
Region:
# 189,603
World:
# 870,872
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
Citation
Total:
368
Last 6 Year:
331
Last 6 Year/Total:
0.899
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Only in AD Scientific Index !!!!

Subject Rankings, University Subject Rankings, Citiation Rankings, i10 Productivity Rankings, Country Rankings, Detailed analyses of universities

Yong Ma
Market Microstructure Theory
Option Pricing
Portfolio Choice
H-Index Rankings
University / Institution:
# 301
Country:
# 40,498
Region:
# 189,728
World:
# 871,128
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
Citation
Total:
354
Last 6 Year:
306
Last 6 Year/Total:
0.864
Sr Ramos
Consumer Health Informatics
LGBTQ+ Health
Cardiovascular Health
HIV Prevention
H-Index Rankings
University / Institution:
# 138
Country:
# 40,577
Region:
# 189,967
World:
# 871,588
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
Citation
Total:
328
Last 6 Year:
316
Last 6 Year/Total:
0.963
H-Index Rankings
University / Institution:
# 129
Country:
# 41,039
Region:
# 192,552
World:
# 879,310
H-Index
Total:
10
Last 6 Year:
9
Last 6 Year/Total:
0.900
i10 Index
Total:
10
Last 6 Year:
8
Last 6 Year/Total:
0.800
Citation
Total:
855
Last 6 Year:
580
Last 6 Year/Total:
0.678
Xingyu Chen
Online User Behavior
Social Media Marketing Strategy
Marketing Modelling
H-Index Rankings
University / Institution:
# 441
Country:
# 41,092
Region:
# 192,901
World:
# 880,979
H-Index
Total:
10
Last 6 Year:
9
Last 6 Year/Total:
0.900
i10 Index
Total:
10
Last 6 Year:
9
Last 6 Year/Total:
0.900
Citation
Total:
586
Last 6 Year:
579
Last 6 Year/Total:
0.988
H-Index Rankings
University / Institution:
# 1,017
Country:
# 41,480
Region:
# 195,823
World:
# 890,036
H-Index
Total:
10
Last 6 Year:
8
Last 6 Year/Total:
0.800
i10 Index
Total:
11
Last 6 Year:
8
Last 6 Year/Total:
0.727
Citation
Total:
286
Last 6 Year:
205
Last 6 Year/Total:
0.717
Ran Ju
multimedia
human-computer interaction
computer vision
H-Index Rankings
University / Institution:
# 567
Country:
# 41,845
Region:
# 199,676
World:
# 906,577
H-Index
Total:
10
Last 6 Year:
6
Last 6 Year/Total:
0.600
i10 Index
Total:
10
Last 6 Year:
4
Last 6 Year/Total:
0.400
Citation
Total:
1,047
Last 6 Year:
813
Last 6 Year/Total:
0.777
H-Index Rankings
University / Institution:
# 1,021
Country:
# 42,009
Region:
# 200,963
World:
# 914,218
H-Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
i10 Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
Citation
Total:
1,483
Last 6 Year:
1,304
Last 6 Year/Total:
0.879
H-Index Rankings
University / Institution:
# 23
Country:
# 42,961
Region:
# 204,860
World:
# 925,394
H-Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
i10 Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
Citation
Total:
259
Last 6 Year:
259
Last 6 Year/Total:
1.000
Chang Xiong
Consumer Behavior
Organizational Behavior
Information Systems
Technology Management
HeXie Management Theory
H-Index Rankings
University / Institution:
# 146
Country:
# 43,346
Region:
# 206,549
World:
# 929,084
H-Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
i10 Index
Total:
8
Last 6 Year:
8
Last 6 Year/Total:
1.000
Citation
Total:
326
Last 6 Year:
326
Last 6 Year/Total:
1.000
Muhammad Zahid Nawaz
Consumer behavior
Digital marketing
Consumer brand engagement
Consumer animosity.
H-Index Rankings
University / Institution:
# 17
Country:
# 43,379
Region:
# 206,658
World:
# 929,284
H-Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
i10 Index
Total:
8
Last 6 Year:
8
Last 6 Year/Total:
1.000
Citation
Total:
310
Last 6 Year:
308
Last 6 Year/Total:
0.994
AD Scientific Index - World Scientists Rankings - 2024 H INDEX i10 INDEX CITATION
University /
Institution
Country Region World Name Country University / Institution Subject Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total
54 3,406 10,271 74,866
China Sun Yat Sen University Sun Yat Sen University Business & Management / Marketing

Consumer behaviors | service marketing | tourist decision and motivation | destination management | casino management |

50 42 0.840 125 120 0.960 7,889 6,199 0.786
8 4,672 14,862 102,214
China University of Nottingham Ningbo China University of Nottingham Ningbo China Business & Management / Marketing

Services marketing | sustainability communication | and customer interaction management |

44 41 0.932 74 70 0.946 7,916 6,502 0.821
1 7,854 26,147 162,709
China Harbin University of Commerce Harbin University of Commerce Business & Management / Marketing

Marketing - advertising | sales promotion | Asian values and religion |

36 26 0.722 74 51 0.689 5,658 2,668 0.472
138 8,363 27,873 171,623
China Sun Yat Sen University Sun Yat Sen University Business & Management / Marketing

consumer behavior | social cognition |

35 27 0.771 51 48 0.941 6,060 3,395 0.560
3 9,601 32,536 195,220
China Cheung Kong Graduate School of Business Cheung Kong Graduate School of Business Business & Management / Marketing

data driving marketing |

33 23 0.697 44 34 0.773 5,406 2,230 0.413
635 14,931 53,169 294,579
China Tsinghua University Tsinghua University Business & Management / Marketing

Crossmodal Research | Sensory Marketing | Spatial Cognition |

26 22 0.846 45 38 0.844 2,342 1,651 0.705
144 16,441 60,342 329,559
China Southern University of Science & Technology Southern University of Science & Technology Business & Management / Marketing

Multiobjective Optimization | Data-Driven Optimization | Large-Scale Optimization |

24 24 1.000 34 34 1.000 2,528 2,467 0.976
228 18,315 67,874 360,775
China University of Electronic Science & Technology of China University of Electronic Science & Technology of China Business & Management / Marketing

Digital Platform Operations | Human–Computer Interaction | Digital Business and Marketing |

23 19 0.826 33 25 0.758 2,856 2,313 0.810
486 20,007 76,570 402,670
China University of Science & Technology of China University of Science & Technology of China Business & Management / Marketing

Marketing-OM Interface | Marketing-IS Interface | Operations Research |

21 21 1.000 29 29 1.000 1,435 1,252 0.872
57 21,038 80,635 418,199
China Xi'an Jiaotong-Liverpool University Xi'an Jiaotong-Liverpool University Business & Management / Marketing

consumer behaviour | marketing research |

21 16 0.762 27 19 0.704 2,106 1,316 0.625
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593 21,722 84,082 434,406
China Shanghai Jiao Tong University Shanghai Jiao Tong University Business & Management / Marketing

Retail Operations | Operations in Emerging Business Models | Supply Chain Management | Data-Driven Optimization | Empirical Study |

20 19 0.950 25 24 0.960 3,051 2,135 0.700
3 23,246 91,386 466,525
China Dongbei University of Finance & Economics Dongbei University of Finance & Economics Business & Management / Marketing

Reverse Logistics & CLSC | Interface of OM & Marketing |

19 18 0.947 22 22 1.000 1,749 1,709 0.977
245 23,799 94,082 476,949
China Sichuan University Sichuan University Business & Management / Marketing

Mobile Marketing |

19 15 0.789 29 16 0.552 3,728 2,762 0.741
406 24,246 97,428 494,637
China Xi'An Jiaotong University Xi'An Jiaotong University Business & Management / Marketing

Digitalization strategy | Marketing strategy | Smart product development and management |

18 18 1.000 25 22 0.880 2,291 1,796 0.784
202 24,638 98,751 498,595
China Beijing Normal University Beijing Normal University Business & Management / Marketing

Customer Requirement Analysis | Expert Recommendation | Text Mining | Information Management |

18 17 0.944 25 23 0.920 1,610 1,244 0.773
938 25,113 100,615 505,968
China Tsinghua University Tsinghua University Business & Management / Marketing

Digital Economy | Digital Marketing | E-commerce | Mobile Commerce | Social Media |

18 16 0.889 19 18 0.947 9,711 4,351 0.448
6 25,538 103,648 519,060
China Cheung Kong Graduate School of Business Cheung Kong Graduate School of Business Business & Management / Marketing

Marketing |

18 13 0.722 21 15 0.714 2,809 1,473 0.524
176 27,349 114,510 569,456
China Jinan University Jinan University Business & Management / Marketing

Social Media Marketing | Brand Management | Metaverse Marketing |

16 16 1.000 23 22 0.957 992 938 0.946
97 29,954 127,416 622,227
China Xi'an Jiaotong-Liverpool University Xi'an Jiaotong-Liverpool University Business & Management / Marketing

Innovation adoption/diffusion | data-driven marketing strategy | smart mobility | sustainability |

15 14 0.933 16 16 1.000 1,209 1,069 0.884
466 31,103 135,579 658,538
China Nanjing University Nanjing University Business & Management / Marketing

Social Media Analytics | Text Mining | Crowd Wisdom | Fintech | Open Innovation |

14 14 1.000 16 15 0.938 1,910 1,739 0.910
564 32,131 140,352 675,499
China Fudan University Fudan University Business & Management / Marketing

marketing in transitional marketplace | consumer wellbeing and social responsibility,poverty |

14 12 0.857 16 14 0.875 1,297 916 0.706
331 33,300 147,808 708,519
China Central South University Central South University Business & Management / Marketing

Marketing | Hospitality | Tourism |

13 13 1.000 14 14 1.000 949 903 0.952
1 33,524 148,415 710,610
China Guizhou University of Finance & Economics Guizhou University of Finance & Economics Business & Management / Marketing

AR/VR Marketing | E-Commerce | Human-Computer Interaction |

13 13 1.000 13 13 1.000 650 635 0.977
854 34,004 150,978 719,692
China Shanghai Jiao Tong University Shanghai Jiao Tong University Business & Management / Marketing

Creative & cultural industries | innovation management | business modeling | co-creation | marketing |

13 12 0.923 13 12 0.923 867 665 0.767
466 34,481 155,012 736,115
China Tianjin University Tianjin University Business & Management / Marketing

Consumer Behavior | Customer Satisfaction | Student Behavior | Unprofitalbe Customer |

13 10 0.769 13 10 0.769 895 696 0.778
153 35,336 160,100 758,657
China East China University of Science & Technology East China University of Science & Technology Business & Management / Marketing

consumer behavior |

12 12 1.000 13 12 0.923 685 513 0.749
8 35,853 162,401 765,385
China Huanggang Normal University Huanggang Normal University Business & Management / Marketing

Consumer Behavior | Brand Management | Digital Marketing | Corporate Social Responsibility |

12 11 0.917 15 14 0.933 482 477 0.990
106 36,237 164,510 773,616
China Renmin University of China Renmin University of China Business & Management / Marketing

Deep Learning | Recommender Systems | Big Data Analysis | E-commerce |

12 10 0.833 18 11 0.611 871 309 0.355
41 36,252 164,689 774,167
China Xi'an Shiyou University Xi'an Shiyou University Business & Management / Marketing

Deep Learning | Machine Learning | Networks | Natural Language Processing |

12 10 0.833 17 13 0.765 493 327 0.663
2 36,656 168,389 789,337
China Putian University Putian University Business & Management / Marketing

Information Management | Electronic Commerce | Internet Marketing | Data Modelling |

12 9 0.750 12 9 0.750 1,716 799 0.466
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15 36,710 168,952 792,285
China University of International Business & Economics University of International Business & Economics Business & Management / Marketing

consumer behavior | brand strategy | cross-culture study | luxury consumption |

12 8 0.667 15 5 0.333 860 318 0.370
13 37,672 174,093 812,486
China Changshu Institute of Technology Changshu Institute of Technology Business & Management / Marketing

Consumer behavior |

11 11 1.000 12 12 1.000 238 238 1.000
2 38,590 178,540 827,350
China Xi'an International University Xi'an International University Business & Management / Marketing

11 10 0.909 11 10 0.909 574 535 0.932
975 38,614 178,676 827,894
China Peking University Peking University Business & Management / Marketing

Marketing | Consumer behavior | Judgment and decision marking |

11 10 0.909 11 10 0.909 481 343 0.713
20 38,817 180,119 833,162
China University of International Business & Economics University of International Business & Economics Business & Management / Marketing

marketing strategy | international marketing | service marketing |

11 9 0.818 12 9 0.750 683 392 0.574
1,377 39,042 182,238 841,798
China Tsinghua University Tsinghua University Business & Management / Marketing

consumer electronics | failure analysis | technical consulting | memory devices |

11 8 0.727 12 6 0.500 1,533 1,426 0.930
549 39,301 184,914 856,272
China Wuhan University Wuhan University Business & Management / Marketing

营销 |

11 5 0.455 12 2 0.167 551 75 0.136
545 39,404 185,613 859,146
China Xi'An Jiaotong University Xi'An Jiaotong University Business & Management / Marketing

Consumer Behavior | Online Consumer Feedback | Consumer Brand Engagement | Green Brand Marketing | Brand |

10 10 1.000 12 12 1.000 477 470 0.985
691 39,488 186,036 860,178
China Fudan University Fudan University Business & Management / Marketing

Service Marketing | Consumer Information Processing | Internet Marketing |

10 10 1.000 11 10 0.909 1,457 717 0.492
101 40,463 189,603 870,872
China University of Nottingham Ningbo China University of Nottingham Ningbo China Business & Management / Marketing

marketing | consumer behaviour |

10 10 1.000 10 10 1.000 368 331 0.899
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301 40,498 189,728 871,128
China Hunan University Hunan University Business & Management / Marketing

Market Microstructure Theory | Option Pricing | Portfolio Choice |

10 10 1.000 10 10 1.000 354 306 0.864
138 40,577 189,967 871,588
China New York University Shanghai New York University Shanghai Business & Management / Marketing

Consumer Health Informatics | LGBTQ+ Health | Cardiovascular Health | HIV Prevention |

10 10 1.000 10 10 1.000 328 316 0.963
129 41,039 192,552 879,310
China Renmin University of China Renmin University of China Business & Management / Marketing

Marketing |

10 9 0.900 10 8 0.800 855 580 0.678
441 41,092 192,901 880,979
China Shenzhen University Shenzhen University Business & Management / Marketing

Online User Behavior | Social Media Marketing Strategy | Marketing Modelling |

10 9 0.900 10 9 0.900 586 579 0.988
1,017 41,480 195,823 890,036
China Shanghai Jiao Tong University Shanghai Jiao Tong University Business & Management / Marketing

Market | Complexity Economics | Bigdata |

10 8 0.800 11 8 0.727 286 205 0.717
567 41,845 199,676 906,577
China Nanjing University Nanjing University Business & Management / Marketing

multimedia | human-computer interaction | computer vision |

10 6 0.600 10 4 0.400 1,047 813 0.777
1,021 42,009 200,963 914,218
China Peking University Peking University Business & Management / Marketing

Marketing |

9 9 1.000 9 9 1.000 1,483 1,304 0.879
23 42,961 204,860 925,394
China Shenzhen University of Technology Shenzhen University of Technology Business & Management / Marketing

Market Strategy | Qualitative Research | Netnography |

9 9 1.000 9 9 1.000 259 259 1.000
146 43,346 206,549 929,084
China Xi'an Jiaotong-Liverpool University Xi'an Jiaotong-Liverpool University Business & Management / Marketing

Consumer Behavior | Organizational Behavior | Information Systems | Technology Management | HeXie Management Theory |

9 9 1.000 8 8 1.000 326 326 1.000
17 43,379 206,658 929,284
China Dongbei University of Finance & Economics Dongbei University of Finance & Economics Business & Management / Marketing

Consumer behavior | Digital marketing | Consumer brand engagement | Consumer animosity. |

9 9 1.000 8 8 1.000 310 308 0.994