Citation Rankings
Highly Cited Researchers
Universidad Complutense de Madrid Highly Cited Researchers Citation Business & Management Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Ciberperiodismo
Nuevas Tecnologías de la Información y Comunicación
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,665
4,992
0.651
* Total Citation Counts Rankings
Ranking Based On Selection :2
Strategic Management
Environmental Strategy
Intellectual Capital
Business Sustainability
Corporate Reputation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,815
3,859
0.566
* Total Citation Counts Rankings
Ranking Based On Selection :3
Communication
Communication Theory
Teoría de la Comunicación
Comunicación
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,682
2,581
0.386
* Total Citation Counts Rankings
Ranking Based On Selection :4
Mediación Social
Teoría de la Comunicación
epistemología
metodología de investigación
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,053
1,946
0.321
* Total Citation Counts Rankings
Ranking Based On Selection :5
Cine. Televisión. Historia de los Medios. Periodismo televisivo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,500
2,232
0.406
* Total Citation Counts Rankings
Ranking Based On Selection :6
Customer Value
Tourism
Neuromarketing
CSR
Green Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,390
3,027
0.562
* Total Citation Counts Rankings
Ranking Based On Selection :7
Comunicación Política y del Sector Público
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,812
2,296
0.477
* Total Citation Counts Rankings
Ranking Based On Selection :8
Advertising Research
Brand Research
Higher Education
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,660
2,146
0.461
* Total Citation Counts Rankings
Ranking Based On Selection :9
Publicidad
marketing
relaciones públicas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,436
2,032
0.458
* Total Citation Counts Rankings
Ranking Based On Selection :10
Relaciones Públicas
Cine
Comunicación persuasiva
Neurocomunicación
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,755
2,327
0.620
* Total Citation Counts Rankings
Ranking Based On Selection :11
periodismo de precisión
periodismo de datos
transparencia democrática
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,574
3,297
0.922
* Total Citation Counts Rankings
Ranking Based On Selection :12
Comunicación
Semiótica
Cultura
Periodismo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,565
825
0.231
* Total Citation Counts Rankings
Ranking Based On Selection :13
Strategic Management
Knowledge Management
Organizational Learning
Innovation Management
Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,370
1,569
0.466
* Total Citation Counts Rankings
Ranking Based On Selection :14
communication research
information and journalism
new technologies
cognition and communication
interpersonal communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,212
1,525
0.475
* Total Citation Counts Rankings
Ranking Based On Selection :15
Comercialización
Marketing
Computing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,100
2,259
0.729
* Total Citation Counts Rankings
Ranking Based On Selection :16
Internet-IA
Cyberjournalism
Communication
Education
New-Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,900
1,422
0.490
* Total Citation Counts Rankings
Ranking Based On Selection :17
violencia en medios de comunicación
estudios de género
violencia social
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,876
834
0.290
* Total Citation Counts Rankings
Ranking Based On Selection :18
Comunicación Política
Profesionalismo Periodístico
Ciberdemocracia
Periodismo de Datos y Precisión
Campañas Electorales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,842
846
0.298
* Total Citation Counts Rankings
Ranking Based On Selection :19
Strategic alliances
entrepreneurship
innovation
science parks
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,818
1,320
0.468
* Total Citation Counts Rankings
Ranking Based On Selection :20
Fotografía
Documentación fotográfica
medios de comunicación
Edición
Documentación informativa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,402
881
0.367
* Total Citation Counts Rankings
Ranking Based On Selection :21
Affect dynamics
Scholarly Communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,332
1,186
0.509
* Total Citation Counts Rankings
Ranking Based On Selection :22
Comunicación
TIC
Retórica
Educación
Narrativa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,211
1,027
0.464
* Total Citation Counts Rankings
Ranking Based On Selection :23
Public policy
tourism policy
cultural tourism
urban policy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,155
1,291
0.599
* Total Citation Counts Rankings
Ranking Based On Selection :24
Marketing
comportamiento del consumidor
employer branding
imagery
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,069
1,490
0.720
* Total Citation Counts Rankings
Ranking Based On Selection :25
Periodismo. Internet.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,018
663
0.329
* Total Citation Counts Rankings
Rankings
129,221
3,251
190
Ranking Based On Selection: 1
Mª Mercedes Zamarra López
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,665
4,992
0.651
Ciberperiodismo
Nuevas Tecnologías de la Información y Comunicación
* Total Citation Counts Rankings
Rankings
146,458
3,805
228
Ranking Based On Selection: 2
Gregorio Martín De Castro
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,815
3,859
0.566
Strategic Management
Environmental Strategy
Intellectual Capital
Business Sustainability
Corporate Reputation
* Total Citation Counts Rankings
Rankings
149,537
3,913
235
Ranking Based On Selection: 3
José Luis Piñuel Raigada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,682
2,581
0.386
Communication
Communication Theory
Teoría de la Comunicación
Comunicación
* Total Citation Counts Rankings
Rankings
165,429
4,472
267
Ranking Based On Selection: 4
Manuel Martin Serrano
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,053
1,946
0.321
Mediación Social
Teoría de la Comunicación
epistemología
metodología de investigación
* Total Citation Counts Rankings
Rankings
181,957
4,990
297
Ranking Based On Selection: 5
Jaime Barroso Garcia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,500
2,232
0.406
Cine. Televisión. Historia de los Medios. Periodismo televisivo
* Total Citation Counts Rankings
Rankings
185,600
5,104
306
Ranking Based On Selection: 6
Jesus Garcia-Madariaga
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,390
3,027
0.562
Customer Value
Tourism
Neuromarketing
CSR
Green Marketing
* Total Citation Counts Rankings
Rankings
207,049
5,817
343
Ranking Based On Selection: 7
Maria Jose Canel Crespo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,812
2,296
0.477
Comunicación Política y del Sector Público
* Total Citation Counts Rankings
Rankings
213,508
6,059
359
Ranking Based On Selection: 8
Joaquin Sanchez Herrera
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,660
2,146
0.461
Advertising Research
Brand Research
Higher Education
Marketing
* Total Citation Counts Rankings
Rankings
223,441
6,379
382
Ranking Based On Selection: 9
Teresa Pintado Blanco
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,436
2,032
0.458
Publicidad
marketing
relaciones públicas
* Total Citation Counts Rankings
Rankings
260,214
7,655
471
Ranking Based On Selection: 10
David Caldevilla Domínguez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,755
2,327
0.620
Relaciones Públicas
Cine
Comunicación persuasiva
Neurocomunicación
* Total Citation Counts Rankings
Rankings
271,519
8,010
486
Ranking Based On Selection: 11
Laura Tejedor Fuentes
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,574
3,297
0.922
periodismo de precisión
periodismo de datos
transparencia democrática
* Total Citation Counts Rankings
Rankings
272,179
8,042
488
Ranking Based On Selection: 12
Gonzalo Abril
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,565
825
0.231
Comunicación
Semiótica
Cultura
Periodismo
* Total Citation Counts Rankings
Rankings
285,573
8,477
531
Ranking Based On Selection: 13
Pedro Lopez Saez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,370
1,569
0.466
Strategic Management
Knowledge Management
Organizational Learning
Innovation Management
Entrepreneurship
* Total Citation Counts Rankings
Rankings
297,456
8,874
553
Ranking Based On Selection: 14
Eva Aladro Vico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,212
1,525
0.475
communication research
information and journalism
new technologies
cognition and communication
interpersonal communication
* Total Citation Counts Rankings
Rankings
306,369
9,185
573
Ranking Based On Selection: 15
Maria Francisca Blasco Lopez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,100
2,259
0.729
Comercialización
Marketing
Computing
* Total Citation Counts Rankings
Rankings
323,729
9,789
618
Ranking Based On Selection: 16
Jesús Miguel Flores Vivar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,900
1,422
0.490
Internet-IA
Cyberjournalism
Communication
Education
New-Media
* Total Citation Counts Rankings
Rankings
325,985
9,873
625
Ranking Based On Selection: 17
Concepción Fernández Villanueva
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,876
834
0.290
violencia en medios de comunicación
estudios de género
violencia social
* Total Citation Counts Rankings
Rankings
329,078
9,953
634
Ranking Based On Selection: 18
Jose Luis Dader
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,842
846
0.298
Comunicación Política
Profesionalismo Periodístico
Ciberdemocracia
Periodismo de Datos y Precisión
Campañas Electorales
* Total Citation Counts Rankings
Rankings
331,342
10,029
643
Ranking Based On Selection: 19
Angeles Montoro Sanchez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,818
1,320
0.468
Strategic alliances
entrepreneurship
innovation
science parks
* Total Citation Counts Rankings
Rankings
375,884
11,520
764
Ranking Based On Selection: 20
Juan Miguel Sanchez Vigil
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,402
881
0.367
Fotografía
Documentación fotográfica
medios de comunicación
Edición
Documentación informativa
* Total Citation Counts Rankings
Rankings
384,586
11,835
782
Ranking Based On Selection: 21
Pandelis Perakakis
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,332
1,186
0.509
Affect dynamics
Scholarly Communication
* Total Citation Counts Rankings
Rankings
400,041
12,374
820
Ranking Based On Selection: 22
Francisco Garcia Garcia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,211
1,027
0.464
Comunicación
TIC
Retórica
Educación
Narrativa
* Total Citation Counts Rankings
Rankings
407,695
12,645
845
Ranking Based On Selection: 23
Maria Velasco Gonzalez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,155
1,291
0.599
Public policy
tourism policy
cultural tourism
urban policy
* Total Citation Counts Rankings
Rankings
419,978
13,060
870
Ranking Based On Selection: 24
Maria Avello
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,069
1,490
0.720
Marketing
comportamiento del consumidor
employer branding
imagery
* Total Citation Counts Rankings
Rankings
427,933
13,355
889
Ranking Based On Selection: 25
Concha Edo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,018
663
0.329
Periodismo. Internet.