Citation Rankings
Highly Cited Researchers
Universidad Complutense de Madrid Highly Cited Researchers Citation Business & Management Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :51
Innovation
entrepreneurship
environment
strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,059
799
0.754
* Total Citation Counts Rankings
Ranking Based On Selection :52
International Business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,028
596
0.580
* Total Citation Counts Rankings
Ranking Based On Selection :53
marketing
investigación de mercados
mineria de datos
marketing politico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,015
503
0.496
* Total Citation Counts Rankings
Ranking Based On Selection :54
Políticas públicas
políticas de familia
políticas sociales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
964
275
0.285
* Total Citation Counts Rankings
Ranking Based On Selection :55
Comunicación
Intangibles
Gestión de Marca
Moda
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
944
589
0.624
* Total Citation Counts Rankings
Ranking Based On Selection :56
Marketing
comportamiento del consumidor
nuevas tendencias en comunicación
marca
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
940
576
0.613
* Total Citation Counts Rankings
Ranking Based On Selection :57
Digital Advertising
Social Media
Hate Speech
Corporate Communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
921
599
0.650
* Total Citation Counts Rankings
Ranking Based On Selection :58
Communication
Gender Studies
LGBTIQ+ Studies
Cultural Studies
Aesthetics and Theory of Film
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
908
512
0.564
* Total Citation Counts Rankings
Ranking Based On Selection :59
Corporate Communication
brand management
CSR
reputation
corporate activism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
863
501
0.581
* Total Citation Counts Rankings
Ranking Based On Selection :60
Hr in Multinational
workforce diversity
Skills
hr in cruises
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
860
332
0.386
* Total Citation Counts Rankings
Ranking Based On Selection :61
Comunicación política
Opinión Pública
Efectos de los medios de comunicación
encuestas electorales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
848
366
0.432
* Total Citation Counts Rankings
Ranking Based On Selection :62
periodismo
comunicación corporativa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
839
220
0.262
* Total Citation Counts Rankings
Ranking Based On Selection :63
Science and Innovation
Human Resources for Science
Technology and Innovation
research mobility
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
775
364
0.470
* Total Citation Counts Rankings
Ranking Based On Selection :64
Comunicación Digital
e-Learning
Periodismo Especializado
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
759
337
0.444
* Total Citation Counts Rankings
Ranking Based On Selection :65
Periodismo
televisión
derecho de la información
videoperiodismo
periodismo multimedia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
756
291
0.385
* Total Citation Counts Rankings
Ranking Based On Selection :66
Derecho de la Información
Desinformación
Democracia
Copyright
Dº Constitucional
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
756
209
0.276
* Total Citation Counts Rankings
Ranking Based On Selection :67
Radio y Estudios Sonoros
Podcasting
Historia de la Radio
Empresa Informativa
Diversidad Audiovisual
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
753
409
0.543
* Total Citation Counts Rankings
Ranking Based On Selection :68
Periodismo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
735
307
0.418
* Total Citation Counts Rankings
Ranking Based On Selection :69
Innovation
economic development
economic history
business history
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
654
354
0.541
* Total Citation Counts Rankings
Ranking Based On Selection :70
Periodismo
Gestión de crisis de comunicación
Comunicación política e institucional
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
615
311
0.506
* Total Citation Counts Rankings
Ranking Based On Selection :71
Emprendimiento e Innovación en Comunicación
Media Management. Innovación en Enseñanza Superior.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
573
261
0.455
* Total Citation Counts Rankings
Ranking Based On Selection :72
Innovacion. Industrias culturales y creativas. Pensamiento Economico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
376
110
0.293
* Total Citation Counts Rankings
Ranking Based On Selection :73
jornalismo de dados
transmídia
mapas interativos
conectivismo
comunicação
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
291
160
0.550
* Total Citation Counts Rankings
Ranking Based On Selection :74
Análisis del discurso
Periodismo y tecnologías emergentes
Comunicación política y RRSS
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
245
121
0.494
* Total Citation Counts Rankings
Ranking Based On Selection :75
Journalism
artificial intelligence
disinformation
crisis communication
political communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
153
146
0.954
* Total Citation Counts Rankings
Rankings
645,732
20,515
1,418
Ranking Based On Selection: 51
Jaime Souto
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,059
799
0.754
Innovation
entrepreneurship
environment
strategy
* Total Citation Counts Rankings
Rankings
656,484
20,911
1,450
Ranking Based On Selection: 52
Paloma Almodovar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,028
596
0.580
International Business
* Total Citation Counts Rankings
Rankings
661,056
21,067
1,461
Ranking Based On Selection: 53
José Santiago Merino
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,015
503
0.496
marketing
investigación de mercados
mineria de datos
marketing politico
* Total Citation Counts Rankings
Rankings
679,581
21,618
1,494
Ranking Based On Selection: 54
Mª Teresa Lopez Lopez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
964
275
0.285
Políticas públicas
políticas de familia
políticas sociales
* Total Citation Counts Rankings
Rankings
686,862
21,841
1,512
Ranking Based On Selection: 55
Paloma Diaz Soloaga
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
944
589
0.624
Comunicación
Intangibles
Gestión de Marca
Moda
* Total Citation Counts Rankings
Rankings
688,441
21,882
1,515
Ranking Based On Selection: 56
Sonia Carcelen Garcia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
940
576
0.613
Marketing
comportamiento del consumidor
nuevas tendencias en comunicación
marca
* Total Citation Counts Rankings
Rankings
695,902
22,114
1,533
Ranking Based On Selection: 57
Natalia Abuin Vences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
921
599
0.650
Digital Advertising
Social Media
Hate Speech
Corporate Communication
* Total Citation Counts Rankings
Rankings
701,081
22,252
1,544
Ranking Based On Selection: 58
Francisco A Zurian
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
908
512
0.564
Communication
Gender Studies
LGBTIQ+ Studies
Cultural Studies
Aesthetics and Theory of Film
* Total Citation Counts Rankings
Rankings
719,164
22,775
1,577
Ranking Based On Selection: 59
Nuria Villagra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
863
501
0.581
Corporate Communication
brand management
CSR
reputation
corporate activism
* Total Citation Counts Rankings
Rankings
720,554
22,817
1,582
Ranking Based On Selection: 60
Lourdes Susaeta Erburu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
860
332
0.386
Hr in Multinational
workforce diversity
Skills
hr in cruises
* Total Citation Counts Rankings
Rankings
725,597
23,005
1,596
Ranking Based On Selection: 61
María Lourdes Vinuesa Tejero
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
848
366
0.432
Comunicación política
Opinión Pública
Efectos de los medios de comunicación
encuestas electorales
* Total Citation Counts Rankings
Rankings
729,511
23,138
1,604
Ranking Based On Selection: 62
Javier Fernandez Del Moral
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
839
220
0.262
periodismo
comunicación corporativa
* Total Citation Counts Rankings
Rankings
757,582
24,024
1,663
Ranking Based On Selection: 63
Ana Fernandez Zubieta
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
775
364
0.470
Science and Innovation
Human Resources for Science
Technology and Innovation
research mobility
* Total Citation Counts Rankings
Rankings
764,750
24,283
1,684
Ranking Based On Selection: 64
Sergio Álvarez García
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
759
337
0.444
Comunicación Digital
e-Learning
Periodismo Especializado
* Total Citation Counts Rankings
Rankings
766,162
24,331
1,689
Ranking Based On Selection: 65
Rafael Díaz Arias
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
756
291
0.385
Periodismo
televisión
derecho de la información
videoperiodismo
periodismo multimedia
* Total Citation Counts Rankings
Rankings
766,204
24,334
1,691
Ranking Based On Selection: 66
Loreto Corredoira
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
756
209
0.276
Derecho de la Información
Desinformación
Democracia
Copyright
Dº Constitucional
* Total Citation Counts Rankings
Rankings
767,441
24,370
1,694
Ranking Based On Selection: 67
Manuel Fernández Sande
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
753
409
0.543
Radio y Estudios Sonoros
Podcasting
Historia de la Radio
Empresa Informativa
Diversidad Audiovisual
* Total Citation Counts Rankings
Rankings
775,950
24,676
1,708
Ranking Based On Selection: 68
David Parra Valcarce
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
735
307
0.418
* Total Citation Counts Rankings
Rankings
815,695
25,960
1,782
Ranking Based On Selection: 69
José M Ortiz Villajos
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
654
354
0.541
Innovation
economic development
economic history
business history
* Total Citation Counts Rankings
Rankings
836,085
26,607
1,818
Ranking Based On Selection: 70
María Yolanda Martínez Solana
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
615
311
0.506
Periodismo
Gestión de crisis de comunicación
Comunicación política e institucional
* Total Citation Counts Rankings
Rankings
858,808
27,317
1,845
Ranking Based On Selection: 71
Dolores Rodriguez Barba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
573
261
0.455
Emprendimiento e Innovación en Comunicación
Media Management. Innovación en Enseñanza Superior.
* Total Citation Counts Rankings
Rankings
1,016,087
33,483
2,151
Ranking Based On Selection: 72
Santos Redondo Manuel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
376
110
0.293
Innovacion. Industrias culturales y creativas. Pensamiento Economico
* Total Citation Counts Rankings
Rankings
1,117,185
37,551
2,378
Ranking Based On Selection: 73
Luciana Renó
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
291
160
0.550
jornalismo de dados
transmídia
mapas interativos
conectivismo
comunicação
* Total Citation Counts Rankings
Rankings
1,188,033
40,168
2,537
Ranking Based On Selection: 74
Virginia Linares Rodríguez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
245
121
0.494
Análisis del discurso
Periodismo y tecnologías emergentes
Comunicación política y RRSS
* Total Citation Counts Rankings
Rankings
1,384,181
46,870
2,919
Ranking Based On Selection: 75
Marcos Mayo-Cubero
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
153
146
0.954
Journalism
artificial intelligence
disinformation
crisis communication
political communication