Citation Rankings
Highly Cited Researchers
Wirtschaftsuniversität Wien Highly Cited Researchers Citation Business & Management Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :26
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
520
355
0.683
* Total Citation Counts Rankings
Ranking Based On Selection :27
Marketing
Digital Marketing
Online Advertising
Programmatic Advertising
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
402
245
0.609
* Total Citation Counts Rankings
Ranking Based On Selection :28
Supply chain outsourcing
supply chain services
emerging countries
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
319
312
0.978
* Total Citation Counts Rankings
Ranking Based On Selection :29
Corporate Social Responsibility
Cross-Sector Collaboration
Sustainable Development
Business role in Development
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312
137
0.439
* Total Citation Counts Rankings
Ranking Based On Selection :30
Innovation
Entrepreneurship
Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
302
277
0.917
* Total Citation Counts Rankings
Ranking Based On Selection :31
Open Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
266
233
0.876
* Total Citation Counts Rankings
Ranking Based On Selection :32
Marketing Science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
210
170
0.810
* Total Citation Counts Rankings
Ranking Based On Selection :33
business process management
information systems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
162
87
0.537
* Total Citation Counts Rankings
Ranking Based On Selection :34
mixed-method research
new technologies
artificial intelligence
consumer behavior and marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
158
158
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :35
Consumer Behavior
Gerontology
Retailing
Services
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
139
119
0.856
* Total Citation Counts Rankings
Ranking Based On Selection :36
Conceptual Modeling
Business Process Management
Process Mining
Digital Nudging
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
138
136
0.986
* Total Citation Counts Rankings
Ranking Based On Selection :37
consumer interactions
firm-generated word-of-mouth
advertising effectiveness
endogeneitiy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
137
137
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :38
Sustainablity
Digitalization
Supply Chain Managment
Logistics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
128
126
0.984
* Total Citation Counts Rankings
Ranking Based On Selection :39
Business Process Management
Process Mining
Process Complexity
Large Language Models
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
125
125
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :40
Operations and Supply Chain Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
106
50
0.472
* Total Citation Counts Rankings
Ranking Based On Selection :41
Business Process Management
Natural Language Processing
Software Development
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
81
66
0.815
* Total Citation Counts Rankings
Ranking Based On Selection :42
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
74
73
0.986
* Total Citation Counts Rankings
Ranking Based On Selection :43
Consumer culture theory
Qualitative methods
Global marketing
Innovation management
Finance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34
32
0.941
* Total Citation Counts Rankings
Ranking Based On Selection :44
Marketing
management
tourism
auditing
SME.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30
5
0.167
* Total Citation Counts Rankings
Ranking Based On Selection :45
Blockchain technology
tokenization
sustainable supply chains
carbon footprint
recycling
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
29
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :46
digital ethics
CSR and CnSR
ethics in management
ethics of global supply chains
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27
27
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :47
open innovation
crowdsourcing
ideation contests
innovation management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16
16
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :48
Marketing
consumer behavior
sports marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :49
Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
0
0.000
* Total Citation Counts Rankings
Rankings
888,681
4,384
129
Ranking Based On Selection: 26
Nils Wlömert
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
520
355
0.683
* Total Citation Counts Rankings
Rankings
989,110
4,880
147
Ranking Based On Selection: 27
Nadia Abou Nabout
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
402
245
0.609
Marketing
Digital Marketing
Online Advertising
Programmatic Advertising
Social Media Marketing
* Total Citation Counts Rankings
Rankings
1,079,648
5,298
165
Ranking Based On Selection: 28
Dhanavanth Reddy Maditati
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
319
312
0.978
Supply chain outsourcing
supply chain services
emerging countries
* Total Citation Counts Rankings
Rankings
1,089,232
5,343
168
Ranking Based On Selection: 29
Adele Tharani (Wiman)
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312
137
0.439
Corporate Social Responsibility
Cross-Sector Collaboration
Sustainable Development
Business role in Development
* Total Citation Counts Rankings
Rankings
1,101,380
5,404
171
Ranking Based On Selection: 30
Klaus Marhold
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
302
277
0.917
Innovation
Entrepreneurship
Strategy
* Total Citation Counts Rankings
Rankings
1,153,284
5,662
181
Ranking Based On Selection: 31
Katie Hyslop
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
266
233
0.876
* Total Citation Counts Rankings
Rankings
1,251,520
6,059
193
Ranking Based On Selection: 32
Michael Platzer
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
210
170
0.810
* Total Citation Counts Rankings
Rankings
1,361,392
6,510
205
Ranking Based On Selection: 33
Johannes Prescher
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
162
87
0.537
business process management
information systems
* Total Citation Counts Rankings
Rankings
1,370,155
6,542
207
Ranking Based On Selection: 34
Melanie Clegg
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
158
158
1.000
mixed-method research
new technologies
artificial intelligence
consumer behavior and marketing
* Total Citation Counts Rankings
Rankings
1,425,073
6,730
216
Ranking Based On Selection: 35
Robert Zniva
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
139
119
0.856
Consumer Behavior
Gerontology
Retailing
Services
Marketing
* Total Citation Counts Rankings
Rankings
1,427,313
6,735
217
Ranking Based On Selection: 36
Djordje Djurica
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
138
136
0.986
Conceptual Modeling
Business Process Management
Process Mining
Digital Nudging
* Total Citation Counts Rankings
Rankings
1,430,233
6,744
219
Ranking Based On Selection: 37
Ulrike Phieler
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
137
137
1.000
consumer interactions
firm-generated word-of-mouth
advertising effectiveness
endogeneitiy
* Total Citation Counts Rankings
Rankings
1,459,233
6,840
221
Ranking Based On Selection: 38
Wolfram Groschopf
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
128
126
0.984
Sustainablity
Digitalization
Supply Chain Managment
Logistics
* Total Citation Counts Rankings
Rankings
1,468,531
6,877
226
Ranking Based On Selection: 39
Maxim Vidgof
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
125
125
1.000
Business Process Management
Process Mining
Process Complexity
Large Language Models
* Total Citation Counts Rankings
Rankings
1,538,266
7,144
229
Ranking Based On Selection: 40
Stefan Treitl
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
106
50
0.472
Operations and Supply Chain Management
* Total Citation Counts Rankings
Rankings
1,641,958
7,518
243
Ranking Based On Selection: 41
Manuel Raffel
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
81
66
0.815
Business Process Management
Natural Language Processing
Software Development
* Total Citation Counts Rankings
Rankings
1,674,090
7,616
246
Ranking Based On Selection: 42
Selma Saracevic
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
74
73
0.986
* Total Citation Counts Rankings
Rankings
1,921,965
8,302
268
Ranking Based On Selection: 43
Miloš Ivaniš|Milos Ivanis
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34
32
0.941
Consumer culture theory
Qualitative methods
Global marketing
Innovation management
Finance
* Total Citation Counts Rankings
Rankings
1,960,316
8,380
272
Ranking Based On Selection: 44
Ph D Saša Vujić
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30
5
0.167
Marketing
management
tourism
auditing
SME.
* Total Citation Counts Rankings
Rankings
1,961,187
8,385
273
Ranking Based On Selection: 45
Johannes Pulsfort
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
29
1.000
Blockchain technology
tokenization
sustainable supply chains
carbon footprint
recycling
* Total Citation Counts Rankings
Rankings
1,980,452
8,434
275
Ranking Based On Selection: 46
Guli-Sanam Karimova
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27
27
1.000
digital ethics
CSR and CnSR
ethics in management
ethics of global supply chains
* Total Citation Counts Rankings
Rankings
2,096,454
8,696
281
Ranking Based On Selection: 47
Linn Kretzschmar
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16
16
1.000
open innovation
crowdsourcing
ideation contests
innovation management
* Total Citation Counts Rankings
Rankings
2,312,879
9,083
299
Ranking Based On Selection: 48
Fabian Nindl
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Marketing
consumer behavior
sports marketing
* Total Citation Counts Rankings
Rankings
2,391,574
9,150
303
Ranking Based On Selection: 49
Thiemo Werner
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
0
0.000