Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers Citation Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 26
Branding
Global Marketing
Marketing Strategy
Leadership
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70,845
22,452
0.317
* Total Citation Counts Rankings
Ranking Based On Selection: 27
marketing
forecasting
economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
69,764
23,111
0.331
* Total Citation Counts Rankings
Ranking Based On Selection: 28
Supply Chain Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,821
21,847
0.322
* Total Citation Counts Rankings
Ranking Based On Selection: 29
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,746
30,037
0.443
* Total Citation Counts Rankings
Ranking Based On Selection: 30
Marketing
Marketing Research
Customer Relationship Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,067
29,438
0.439
* Total Citation Counts Rankings
Ranking Based On Selection: 31
service marketing
marketing
sports marketing
marketing strategy
customer satisfaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64,705
20,538
0.317
* Total Citation Counts Rankings
Ranking Based On Selection: 32
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64,557
23,613
0.366
* Total Citation Counts Rankings
Ranking Based On Selection: 33
Services Marketing
Service Research
Marketing
Service Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62,910
23,058
0.367
* Total Citation Counts Rankings
Ranking Based On Selection: 34
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62,601
20,025
0.320
* Total Citation Counts Rankings
Ranking Based On Selection: 35
International Marketing
Measurement Theory
Quantitative Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,011
25,597
0.434
* Total Citation Counts Rankings
Ranking Based On Selection: 36
digital business
omni-channel
customer experience
big data
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,005
36,290
0.615
* Total Citation Counts Rankings
Ranking Based On Selection: 37
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56,923
14,066
0.247
* Total Citation Counts Rankings
Ranking Based On Selection: 38
Marketing
Survey Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53,834
20,073
0.373
* Total Citation Counts Rankings
Ranking Based On Selection: 39
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53,681
28,974
0.540
* Total Citation Counts Rankings
Ranking Based On Selection: 40
Marketing
Consumer Behavior
Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53,063
19,013
0.358
* Total Citation Counts Rankings
Ranking Based On Selection: 41
Services Marketing and Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
52,339
22,118
0.423
* Total Citation Counts Rankings
Ranking Based On Selection: 42
Forecasting
advertising
survey research
marketing
peer review
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50,759
14,302
0.282
* Total Citation Counts Rankings
Ranking Based On Selection: 43
marketing
customer satisfaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50,495
12,758
0.253
* Total Citation Counts Rankings
Ranking Based On Selection: 44
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49,943
25,195
0.504
* Total Citation Counts Rankings
Ranking Based On Selection: 45
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49,930
12,402
0.248
* Total Citation Counts Rankings
Ranking Based On Selection: 46
marketing ethics
social responsibility
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46,282
14,397
0.311
* Total Citation Counts Rankings
Ranking Based On Selection: 47
Environmental Psychology
Conservation
Social Psychology
Data Analytics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
44,957
22,342
0.497
* Total Citation Counts Rankings
Ranking Based On Selection: 48
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
44,541
16,316
0.366
* Total Citation Counts Rankings
Ranking Based On Selection: 49
Service marketing and consumer judgment & decision making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43,340
12,510
0.289
* Total Citation Counts Rankings
Ranking Based On Selection: 50
Value Creation
Innovation
Marketing
Operations
IT
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42,997
16,335
0.380
* Total Citation Counts Rankings
Rankings
5,676
2,692
34
Ranking Based On Selection: 26
Jan Benedict EM Steenkamp
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70,845
22,452
0.317
Branding
Global Marketing
Marketing Strategy
Leadership
* Total Citation Counts Rankings
Rankings
5,851
2,772
2
Ranking Based On Selection: 27
J Holton Wilson
Central Michigan University
Mount Pleasant, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
69,764
23,111
0.331
* Total Citation Counts Rankings
Rankings
6,120
520
1
Ranking Based On Selection: 28
Martin Christopher
Cranfield University
Cranfield, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,821
21,847
0.322
* Total Citation Counts Rankings
Rankings
6,136
2,912
1
Ranking Based On Selection: 29
Tung Lung Steven Chang
Long Island University
Brooklyn, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,746
30,037
0.443
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
* Total Citation Counts Rankings
Rankings
6,243
69
1
Ranking Based On Selection: 30
V Kumar
Indian School of Business Hyderabad
Haydarabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,067
29,438
0.439
Marketing
Marketing Research
Customer Relationship Management
* Total Citation Counts Rankings
Rankings
6,602
3,120
8
Ranking Based On Selection: 31
J Joseph Cronin Jr
Florida State University
Tallahassee, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64,705
20,538
0.317
service marketing
marketing
sports marketing
marketing strategy
customer satisfaction
* Total Citation Counts Rankings
Rankings
6,628
3,134
20
Ranking Based On Selection: 32
Roger J Calantone
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64,557
23,613
0.366
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
* Total Citation Counts Rankings
Rankings
6,913
3,283
2
Ranking Based On Selection: 33
Dwayne D Gremler
Bowling Green State University
Bowling Green, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62,910
23,058
0.367
Services Marketing
Service Research
Marketing
Service Marketing
* Total Citation Counts Rankings
Rankings
6,977
3,314
4
Ranking Based On Selection: 34
S Tamer Cavusgil
Georgia State University
Atlanta, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62,601
20,025
0.320
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
* Total Citation Counts Rankings
Rankings
7,665
29
5
Ranking Based On Selection: 35
Adamantios Diamantopoulos
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,011
25,597
0.434
International Marketing
Measurement Theory
Quantitative Methods
* Total Citation Counts Rankings
Rankings
7,666
174
21
Ranking Based On Selection: 36
Pc Verhoef
University of Groningen
Groningen, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,005
36,290
0.615
digital business
omni-channel
customer experience
big data
sustainability
* Total Citation Counts Rankings
Rankings
8,113
3,873
3
Ranking Based On Selection: 37
Bernard Jaworski
Claremont Graduate University
Claremont, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56,923
14,066
0.247
* Total Citation Counts Rankings
Rankings
8,909
4,258
26
Ranking Based On Selection: 38
Rick Netemeyer
University of Virginia
Charlottesville, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53,834
20,073
0.373
* Total Citation Counts Rankings
Rankings
8,950
4,277
7
Ranking Based On Selection: 39
Naveen Donthu
Georgia State University
Atlanta, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53,681
28,974
0.540
* Total Citation Counts Rankings
Rankings
9,111
4,348
1
Ranking Based On Selection: 40
Michael Solomon
Saint Joseph's University
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53,063
19,013
0.358
Marketing
Consumer Behavior
Social Media
* Total Citation Counts Rankings
Rankings
9,297
816
44
Ranking Based On Selection: 41
Ko De Ruyter
King's College London
London, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
52,339
22,118
0.423
* Total Citation Counts Rankings
Rankings
9,782
4,662
88
Ranking Based On Selection: 42
J Scott Armstrong
University of Pennsylvania
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50,759
14,302
0.282
Forecasting
advertising
survey research
marketing
peer review
* Total Citation Counts Rankings
Rankings
9,870
4,704
14
Ranking Based On Selection: 43
Eugene W Anderson
Syracuse University
Syracuse, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50,495
12,758
0.253
* Total Citation Counts Rankings
Rankings
10,041
54
22
Ranking Based On Selection: 44
Jochen Wirtz
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49,943
25,195
0.504
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
* Total Citation Counts Rankings
Rankings
10,045
4,786
24
Ranking Based On Selection: 45
Ajay Kohli
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49,930
12,402
0.248
* Total Citation Counts Rankings
Rankings
11,270
5,345
7
Ranking Based On Selection: 46
Oc Ferrell
Auburn University
Auburn, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46,282
14,397
0.311
marketing ethics
social responsibility
* Total Citation Counts Rankings
Rankings
11,811
5,612
1
Ranking Based On Selection: 47
Wesley Schultz
California State University San Marcos
San Marcos, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
44,957
22,342
0.497
Environmental Psychology
Conservation
Social Psychology
Data Analytics
* Total Citation Counts Rankings
Rankings
12,011
5,712
13
Ranking Based On Selection: 48
Ronald Goldsmith
Florida State University
Tallahassee, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
44,541
16,316
0.366
* Total Citation Counts Rankings
Rankings
12,563
5,957
1
Ranking Based On Selection: 49
Steven A. Taylor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43,340
12,510
0.289
Service marketing and consumer judgment & decision making
* Total Citation Counts Rankings
Rankings
12,717
6,035
122
Ranking Based On Selection: 50
Venkat Ramaswamy
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42,997
16,335
0.380
Value Creation
Innovation
Marketing
Operations
IT