Citation Rankings
Highly Cited Researchers
World Highly Cited Researchers Citation Business & Management Business & Management / Marketing Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There is still much work to be done in this area. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
* Total Citation Counts Rankings
Ranking Based On Selection :1
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
483,208
298,645
0.618
* Total Citation Counts Rankings
Ranking Based On Selection :2
marketing
services marketing
service management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
305,286
92,369
0.303
* Total Citation Counts Rankings
Ranking Based On Selection :3
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
269,366
123,485
0.458
* Total Citation Counts Rankings
Ranking Based On Selection :4
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
256,299
72,392
0.282
* Total Citation Counts Rankings
Ranking Based On Selection :5
Services Marketing
Service Quality
Technology & Service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
254,636
82,233
0.323
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
241,247
204,535
0.848
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Management
social psychology
statistics
neuroscience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
233,074
87,059
0.374
* Total Citation Counts Rankings
Ranking Based On Selection :8
Customer Satisfaction
Marketing
Customer Experience Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
211,801
97,555
0.461
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing
consumer behavior
research methods
advertising
leadership
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
184,571
86,430
0.468
* Total Citation Counts Rankings
Ranking Based On Selection :10
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
171,929
53,465
0.311
* Total Citation Counts Rankings
Ranking Based On Selection :11
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
168,557
71,446
0.424
* Total Citation Counts Rankings
Ranking Based On Selection :12
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
135,963
80,987
0.596
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
120,478
32,767
0.272
* Total Citation Counts Rankings
Ranking Based On Selection :14
marketing
service marketing
service encounters
technology and service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
107,889
31,021
0.288
* Total Citation Counts Rankings
Ranking Based On Selection :15
marketing
consumer behavior
statistics
psychology
research methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
102,106
38,512
0.377
* Total Citation Counts Rankings
Ranking Based On Selection :16
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,955
42,152
0.435
* Total Citation Counts Rankings
Ranking Based On Selection :17
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,305
62,557
0.650
* Total Citation Counts Rankings
Ranking Based On Selection :18
Design
Design Science
Brand Management
Research Methods
Information Systems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
95,172
73,894
0.776
* Total Citation Counts Rankings
Ranking Based On Selection :19
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
92,545
42,507
0.459
* Total Citation Counts Rankings
Ranking Based On Selection :20
Marketing
innovation
supply chains
services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,319
37,473
0.410
* Total Citation Counts Rankings
Ranking Based On Selection :21
Marketing
Competition
Strategy
Macromarketing
Ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,164
23,115
0.256
* Total Citation Counts Rankings
Ranking Based On Selection :22
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,130
40,195
0.446
* Total Citation Counts Rankings
Ranking Based On Selection :23
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88,743
26,935
0.304
* Total Citation Counts Rankings
Ranking Based On Selection :24
marketing
customer satisfaction
service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
81,055
32,323
0.399
* Total Citation Counts Rankings
Ranking Based On Selection :25
consumer behavior
service marketing
customer satisfaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
76,705
31,693
0.413
* Total Citation Counts Rankings
Rankings
29
17
1
Ranking Based On Selection: 1
Joseph F Hair Jr
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
483,208
298,645
0.618
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
* Total Citation Counts Rankings
Rankings
183
84
1
Ranking Based On Selection: 2
Valarie Zeithaml
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
305,286
92,369
0.303
marketing
services marketing
service management
* Total Citation Counts Rankings
Rankings
303
133
2
Ranking Based On Selection: 3
Rolph Anderson
Drexel University
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
269,366
123,485
0.458
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
* Total Citation Counts Rankings
Rankings
371
161
1
Ranking Based On Selection: 4
Leonard Berry
Texas A&M University
College Station, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
256,299
72,392
0.282
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
* Total Citation Counts Rankings
Rankings
380
165
1
Ranking Based On Selection: 5
A Parasuraman
University of Miami
Coral Gables, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
254,636
82,233
0.323
Services Marketing
Service Quality
Technology & Service
* Total Citation Counts Rankings
Rankings
467
15
1
Ranking Based On Selection: 6
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
241,247
204,535
0.848
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
* Total Citation Counts Rankings
Rankings
524
211
3
Ranking Based On Selection: 7
R Bagozzi
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
233,074
87,059
0.374
Marketing
Management
social psychology
statistics
neuroscience
* Total Citation Counts Rankings
Rankings
673
272
4
Ranking Based On Selection: 8
Claes Fornell
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
211,801
97,555
0.461
Customer Satisfaction
Marketing
Customer Experience Management
* Total Citation Counts Rankings
Rankings
918
380
1
Ranking Based On Selection: 9
Scott B Mackenzie
Indiana University Bloomington
Bloomington, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
184,571
86,430
0.468
Marketing
consumer behavior
research methods
advertising
leadership
* Total Citation Counts Rankings
Rankings
1,046
25
1
Ranking Based On Selection: 10
Jordan Louviere
University of South Australia
Adelaide, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
171,929
53,465
0.311
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
* Total Citation Counts Rankings
Rankings
1,084
26
2
Ranking Based On Selection: 11
Adrian Bauman
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
168,557
71,446
0.424
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
* Total Citation Counts Rankings
Rankings
1,643
741
10
Ranking Based On Selection: 12
G Tomas M Hult
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
135,963
80,987
0.596
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
* Total Citation Counts Rankings
Rankings
2,056
12
1
Ranking Based On Selection: 13
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
120,478
32,767
0.272
* Total Citation Counts Rankings
Rankings
2,553
1,222
10
Ranking Based On Selection: 14
Mary Jo Bitner
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
107,889
31,021
0.288
marketing
service marketing
service encounters
technology and service
* Total Citation Counts Rankings
Rankings
2,854
1,374
7
Ranking Based On Selection: 15
Naresh Malhotra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
102,106
38,512
0.377
marketing
consumer behavior
statistics
psychology
research methodology
* Total Citation Counts Rankings
Rankings
3,163
1,529
2
Ranking Based On Selection: 16
Dhruv Grewal
Babson College
Babson Park, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,955
42,152
0.435
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
* Total Citation Counts Rankings
Rankings
3,212
15
1
Ranking Based On Selection: 17
Fandy Tjiptono
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,305
62,557
0.650
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
* Total Citation Counts Rankings
Rankings
3,293
76
1
Ranking Based On Selection: 18
Jörg Henseler
University of Twente
Enschede, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
95,172
73,894
0.776
Design
Design Science
Brand Management
Research Methods
Information Systems
* Total Citation Counts Rankings
Rankings
3,482
1,670
3
Ranking Based On Selection: 19
Stephen Vargo
University of Hawaii System
Honolulu, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
92,545
42,507
0.459
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
* Total Citation Counts Rankings
Rankings
3,556
1,703
8
Ranking Based On Selection: 20
Robert F Lusch
University of Arizona
Tucson, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,319
37,473
0.410
Marketing
innovation
supply chains
services
* Total Citation Counts Rankings
Rankings
3,638
1,737
4
Ranking Based On Selection: 21
Shelby D Hunt
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,164
23,115
0.256
Marketing
Competition
Strategy
Macromarketing
Ethics
* Total Citation Counts Rankings
Rankings
3,643
140
3
Ranking Based On Selection: 22
Stewart Adam
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,130
40,195
0.446
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
* Total Citation Counts Rankings
Rankings
3,742
1,793
39
Ranking Based On Selection: 23
Morris B Holbrook
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88,743
26,935
0.304
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
* Total Citation Counts Rankings
Rankings
4,362
45
11
Ranking Based On Selection: 24
Youjae Yi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
81,055
32,323
0.399
marketing
customer satisfaction
service
* Total Citation Counts Rankings
Rankings
4,826
49
12
Ranking Based On Selection: 25
Youjae Yi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
76,705
31,693
0.413
consumer behavior
service marketing
customer satisfaction