Citation Rankings
Highly Cited Researchers
World Highly Cited Researchers Citation Business & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
504,607
318,406
0.631
* Total Citation Counts Rankings
Ranking Based On Selection :2
marketing
services marketing
service management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312,576
97,580
0.312
* Total Citation Counts Rankings
Ranking Based On Selection :3
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
276,221
129,031
0.467
* Total Citation Counts Rankings
Ranking Based On Selection :4
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
261,439
76,069
0.291
* Total Citation Counts Rankings
Ranking Based On Selection :5
Services Marketing
Service Quality
Technology & Service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
260,233
86,568
0.333
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
257,931
220,773
0.856
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Management
social psychology
statistics
neuroscience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
238,053
91,297
0.384
* Total Citation Counts Rankings
Ranking Based On Selection :8
Customer Satisfaction
Marketing
Customer Experience Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
219,515
103,922
0.473
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing
consumer behavior
research methods
advertising
leadership
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
189,747
91,010
0.480
* Total Citation Counts Rankings
Ranking Based On Selection :10
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
175,482
56,345
0.321
* Total Citation Counts Rankings
Ranking Based On Selection :11
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172,146
74,680
0.434
* Total Citation Counts Rankings
Ranking Based On Selection :12
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
141,894
86,550
0.610
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
122,638
34,281
0.280
* Total Citation Counts Rankings
Ranking Based On Selection :14
marketing
service marketing
service encounters
technology and service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
110,016
32,649
0.297
* Total Citation Counts Rankings
Ranking Based On Selection :15
marketing
consumer behavior
statistics
psychology
research methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,497
40,493
0.388
* Total Citation Counts Rankings
Ranking Based On Selection :16
Design
Design Science
Brand Management
Research Methods
Information Systems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,611
79,074
0.786
* Total Citation Counts Rankings
Ranking Based On Selection :17
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,557
66,506
0.661
* Total Citation Counts Rankings
Ranking Based On Selection :18
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,182
44,957
0.449
* Total Citation Counts Rankings
Ranking Based On Selection :19
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,799
44,526
0.470
* Total Citation Counts Rankings
Ranking Based On Selection :20
Marketing
innovation
supply chains
services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,230
39,146
0.420
* Total Citation Counts Rankings
Ranking Based On Selection :21
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,069
42,705
0.459
* Total Citation Counts Rankings
Ranking Based On Selection :22
Marketing
Competition
Strategy
Macromarketing
Ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,508
24,068
0.263
* Total Citation Counts Rankings
Ranking Based On Selection :23
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,383
28,198
0.312
* Total Citation Counts Rankings
Ranking Based On Selection :24
marketing
customer satisfaction
service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
82,972
33,944
0.409
* Total Citation Counts Rankings
Ranking Based On Selection :25
consumer behavior
service marketing
customer satisfaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78,593
33,274
0.423
* Total Citation Counts Rankings
Rankings
27
16
1
Ranking Based On Selection: 1
Joseph F Hair Jr
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
504,607
318,406
0.631
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
* Total Citation Counts Rankings
Rankings
183
85
1
Ranking Based On Selection: 2
Valarie Zeithaml
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312,576
97,580
0.312
marketing
services marketing
service management
* Total Citation Counts Rankings
Rankings
298
129
2
Ranking Based On Selection: 3
Rolph Anderson
Drexel University
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
276,221
129,031
0.467
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
* Total Citation Counts Rankings
Rankings
378
162
1
Ranking Based On Selection: 4
Leonard Berry
Texas A&M University
College Station, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
261,439
76,069
0.291
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
* Total Citation Counts Rankings
Rankings
384
164
1
Ranking Based On Selection: 5
A Parasuraman
University of Miami
Coral Gables, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
260,233
86,568
0.333
Services Marketing
Service Quality
Technology & Service
* Total Citation Counts Rankings
Rankings
394
14
1
Ranking Based On Selection: 6
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
257,931
220,773
0.856
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
* Total Citation Counts Rankings
Rankings
535
213
3
Ranking Based On Selection: 7
R Bagozzi
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
238,053
91,297
0.384
Marketing
Management
social psychology
statistics
neuroscience
* Total Citation Counts Rankings
Rankings
653
259
4
Ranking Based On Selection: 8
Claes Fornell
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
219,515
103,922
0.473
Customer Satisfaction
Marketing
Customer Experience Management
* Total Citation Counts Rankings
Rankings
908
373
1
Ranking Based On Selection: 9
Scott B Mackenzie
Indiana University Bloomington
Bloomington, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
189,747
91,010
0.480
Marketing
consumer behavior
research methods
advertising
leadership
* Total Citation Counts Rankings
Rankings
1,048
25
1
Ranking Based On Selection: 10
Jordan Louviere
University of South Australia
Adelaide, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
175,482
56,345
0.321
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
* Total Citation Counts Rankings
Rankings
1,084
27
2
Ranking Based On Selection: 11
Adrian Bauman
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172,146
74,680
0.434
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
* Total Citation Counts Rankings
Rankings
1,586
706
10
Ranking Based On Selection: 12
G Tomas M Hult
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
141,894
86,550
0.610
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
* Total Citation Counts Rankings
Rankings
2,077
12
1
Ranking Based On Selection: 13
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
122,638
34,281
0.280
* Total Citation Counts Rankings
Rankings
2,581
1,221
10
Ranking Based On Selection: 14
Mary Jo Bitner
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
110,016
32,649
0.297
marketing
service marketing
service encounters
technology and service
* Total Citation Counts Rankings
Rankings
2,871
1,372
7
Ranking Based On Selection: 15
Naresh Malhotra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,497
40,493
0.388
marketing
consumer behavior
statistics
psychology
research methodology
* Total Citation Counts Rankings
Rankings
3,072
71
1
Ranking Based On Selection: 16
Jörg Henseler
University of Twente
Enschede, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,611
79,074
0.786
Design
Design Science
Brand Management
Research Methods
Information Systems
* Total Citation Counts Rankings
Rankings
3,073
15
1
Ranking Based On Selection: 17
Fandy Tjiptono
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,557
66,506
0.661
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
* Total Citation Counts Rankings
Rankings
3,097
1,487
2
Ranking Based On Selection: 18
Dhruv Grewal
Babson College
Babson Park, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,182
44,957
0.449
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
* Total Citation Counts Rankings
Rankings
3,472
1,656
3
Ranking Based On Selection: 19
Stephen Vargo
University of Hawaii System
Honolulu, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,799
44,526
0.470
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
* Total Citation Counts Rankings
Rankings
3,579
1,700
7
Ranking Based On Selection: 20
Robert F Lusch
University of Arizona
Tucson, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,230
39,146
0.420
Marketing
innovation
supply chains
services
* Total Citation Counts Rankings
Rankings
3,583
140
3
Ranking Based On Selection: 21
Stewart Adam
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,069
42,705
0.459
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
* Total Citation Counts Rankings
Rankings
3,687
1,746
4
Ranking Based On Selection: 22
Shelby D Hunt
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,508
24,068
0.263
Marketing
Competition
Strategy
Macromarketing
Ethics
* Total Citation Counts Rankings
Rankings
3,776
1,797
38
Ranking Based On Selection: 23
Morris B Holbrook
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,383
28,198
0.312
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
* Total Citation Counts Rankings
Rankings
4,340
44
11
Ranking Based On Selection: 24
Youjae Yi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
82,972
33,944
0.409
marketing
customer satisfaction
service
* Total Citation Counts Rankings
Rankings
4,801
50
12
Ranking Based On Selection: 25
Youjae Yi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78,593
33,274
0.423
consumer behavior
service marketing
customer satisfaction